"Air appliances" industry urgent need across the threshold of popular
Protracted "2008 Olympic air humidifier purifier exclusive supplier of" the battle lasted for several years, finally this year the company won the bid and Asia have come to an end.
When Asia began to move with the Olympic brand to the world, "China's strong brand road", the chairman He Lumin Asia have followed very clear mind to do what he is thinking how to do .
Hand the Olympic Games, take the initiative to deal with crisis
"Produced the first hand to the idea of the Olympics is due to a reading of the Beijing Olympics will be material. Tokyo Olympics, Swiss Omega brand has been the IOC timing equipment supplier. The Tokyo Olympic Games through price competition on the SEIKO, replacing the Omega as an Olympic supplier. The Olympic Games logo appears on all the timer is Seiko. From then on, Japan SEIKO about to become the world watches.
Is this Olympic Games, the Japan Table 5 years with the gradual defeat of the Swiss watch and promote research and development, electronic movement occurs, the electronic form. table after another after years of efforts, time and equipment returned to the Olympic stage. "
Reading materials, Helu Min was 2008 Beijing Olympic Games on Asia are concerned, but the crisis is not the opportunity. He Lumin said, "For now the market first, technology first in Asia are concerned, if there is any domestic competitors to become the 2008 Olympic Games supplier of air purification, air purification sub-areas in the domestic market will be the first position there is no guarantee that consumers will think that Asia is not as good as the brand that other brands, this sub would be a fatal blow. "
Aware of the crisis in Asia are immediately set up a major project to study the program office, from July 2002 to begin a four-year supplier of twists and turns of the Olympic bid process.
"In Olympic history, the past, mainly to sports equipment and clothing supplier based, and this increased air quality suppliers. Olympic Games to increase the supply of the right type of approval is not Beijing Olympic Organizing Committee, and in International Olympic Committee, the contract time, here is my other side is the International Olympic Committee President Jacques Rogge. at the Turin Winter Games as we were speaking with the other competitors, have won Olympic Committee 21, sub- members of the vote was unanimous. "talking about the Olympic Games the exclusive right to supply the hard-won, He Lumin calm as if to say things other people can still hear from some of Xu Zihao.
Do "light bulb", but to do "light"
He Lumin is a quiet confidence, that calm and self-confidence comes from his deep understanding of the entire air industry, he founded his own and have deep understanding of Asia, and on top of what to do this and how do enlightened approach.
He Lumin that colleges and universities gathered in Beijing has a lot of design and R & D personnel, has obvious advantages of the design and development, which is not available to enterprises in the South. He said, "compared to Orange Orange Health Huainan, Huaibei Health was trifoliate orange, Asia is the enterprise is an enterprise in Beijing, with Beijing's characteristics, clearly have the advantage of designing and development, and this is the direction of enterprise development. If the blind the scale, it is unrealistic, so we only do front-end and upstream production company let the South go ahead. "
Based on this geographical advantage, He Lumin proposed to be the primary sub-do "light bulb", the other hand do "light." He believes that the core technology is like light bulbs, and its extension function is a lamp. No doubt, for the first sub-technology are concerned, do not have any problem bulb, the next key is how to do "light." He said: "The light bulb inventor Thomas Edison, light bulb there is a big industry of mankind, but it did not note that the real money in the lighting industry is not the bulb, but lamp, lamp light bulb industry, market income industry 30 times. lamp is nothing but the light bulb to a more gentle, more flavor, color emotional.
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