How can Yelp help you find a good dry cleaner?
When you move into a new house or into a new part of town, there are several things clamoring for your attention. How long does your husband or partner have to commute to work? Which schools will your children go to? Which is the best daycare in the neighborhood and where are the closest supermarket and gym? Most important, how on earth are you going to fit all these into a schedule that is already bursting at the seams? Amid so many competing needs, it is unreasonable to expect you spend your time and energy in the search of routine yet important conveniences of modern life like dry cleaning services. Here is where help in the form of a search service like Yelp is invaluable.
Yelp allows you to locate several providers for a service like dry cleaning in your specific area at the click of a mouse. This crosses the first hurdle of customer behavior in terms of offering multiple choices for your consideration. What’s more, should you want to narrow down the field set to a smaller number of dry cleaning service providers in your area, Yelp provides you with ratings to rank competing providers. Armed with such ratings, you may be able to zero down on two or more service providers of comparable standards in your vicinity and also closer to each other. This empowers you to actually try out such close and close by competitors, and check performance under actual conditions of use. No driving around in circles, locating your options for dry cleaning services-Yelp provides you maps that pin-point the exact location of the provider.
The icing on the cake is probably the comments made by other customers about regarding the service standards – good, bad and ugly! This has two fold advantages – it helps you to select, without the need to re-invent the wheel and saves you the agony of a damaged dress. Secondly, their comments introduce new considerations into the buying process that may have skipped your attention. To explain this, let us consider two dry cleaners at comparable distances from your home. Both offer reasonably similar service levels. A customer feedback that one of them did a great job with coffee stains on her satin gown may be useful in the future. Additional benefits like a helpful assistant at the store, prompt attention to customer concerns, parking facilities, next day service and even Wi-Fi connectivity at the location may go a long way in enhancing the desirability of a particular dry cleaning outlet. It may add new dimensions to the decision making process, enabling a more carefully-considered choice.
Interface with other online forums like Facebook and Twitter add even more value to the utility of Yelp in the choice of a dry cleaner. An app on the iPhone enables users to share on the spot responses about various aspects of service, both delightful and disgusting. One more weapon in the vast arsenal equipping you to successfully information highway and choose the right dry cleaner for you via Yelp!
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