The New “chinese Sites” Intelligent Building Construction Caused Large Guess
According to the Guangzhou Daily reported December 21, 2009, an Asian city project, an area of 2,639,520 square meters, 16.5 billion reserve price, so generous is the truly the king of Chinese land is indeed eye. Asian Games City project covers an area of 2,639,520 square meters, total construction area of 4,380,000 square meters, including building area of 207,600 square meters commercial, residential building area of 3,848,800 square meters, not including the already completed 803,400 square meters of residential. If you do a simple comparison, 2.63 million square meters more than 2.5 million square meters a year in Guangzhou and the push to plan bigger than Shekou.
The face of such enormous property market Market , Eyeing all industries, the developer will make this project made intelligent building, naturally various Intelligent Building Product manufacturers the most concern.
Brief status of intelligent industry Intelligent building industry is a new industry, in China within the industry to produce intelligent building products manufacturer more than a total of 200, these production Enterprise Mostly at its embryonic stage, a smaller scale. Industry and no clear market leader in brand and in terms of market competition, the manufacturers have not very clear between the direct competitor to the light, the industry is clearly in a “scuffle warlords” period. Industry market concentration is relatively low, CR4 (the industry’s top four enterprises Sell Accounted for the proportion of total industry sales) is certainly far lower than the usual sense, 30% of the low market concentration Standard Of. In general, for industries with low market concentration, market complex, difficult to judge whether the intense competition, industry maturity and other seemingly simple question. But an indisputable fact that in this type of medium and small industries will be facing all kinds of enterprises are often a lot of market opportunities, each manufacturer may have access to market opportunities. Analysis of intelligent consumer products
Currently no standard even though consumer surveys, but the current intelligence products are sold from the end-user information together with a certain degree of reasonable speculation, from the Marketing Point of view we can get the following inspiration.
1. Consumer identification Although we do not have on consumer decision-making level of the knowledge structure, age, personal preferences and other aspects of accurate data, but because of the characteristics of the real estate industry, opening new properties in the pre-market no one knows the ultimate consumers (ie households ) who, however, the sale of products from the intelligence point of view part of the overwhelming majority of real estate developers for the purchase decision-makers, on the current situation for those who can afford a house, you can simply identify our Consumers are “rich.”
2. Purchasing decision-makers act Determined according to the identity of the consumer products, real estate developers, although we know the product on the purchase of intelligent decision-making process for the functional benefits, emotional benefits as well as three shopping experience is very valued, but This consumer behavior is a typical “expansion-type consumer” behavior, as decision-makers are not truly end-user must exist in the purchasing decisions of non-rational factors, that, because of intelligent building industry in China there only a short 10 years to present, most of the buying decision-makers awareness of the products is very low, which resulted in the real operation vendors for the purchase decision-makers have too much for those ” money people “should do the Lord has done.
Real analysis of specific issues 1. Developers to spend more money wasted
A. Most real estate developers on building intelligent weak current system do not understand the relevant regulatory requirements, but lack of professional people engaged in this work, easy to unknowingly make a purchasing decision inappropriate . Currently, most developers are mainly based on the grade of their real estate development to determine the input of intelligence often is to put as little as possible under the circumstances the best intelligent building systems, but built into another decoration, applied the situation is very satisfactory, and this is spent wronged line.
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