Dancing was vivid Christian Audigier Clothing
When the cowboy met the godfather of tattoo genius, the two co-masters redefined “Street Fashion” (StreetFashion), to create a very bold American spirit of the brand. Christian Audigier Clothing often use some embroidery, washing, ink and other techniques to create a feeling of decadence erosion, combined from the masters have fed Eagle, tigers, skeletons, demons, daggers, and naked women and other tattoo designs, making a series of shoes and apparel. Another strong oriental flavor of carp, a dragon and the tiger totem, the tiger dogs and squirrels are a relatively new style of cartoon creation, so a launch that is loved by the public.
“80”, “90” is undoubtedly the most typical and important label; but to talk about sports brand of consumer groups, nothing more than the case, young people are also the main brand of footwear sports fans, these two natural the best partner, how few had mobile marketing “matchmaking”, so that mobile media “precise, interactive, integrated, measurable, personal, attention to” marketing value of 6A and young fashion pursuit of fresh, fun, more interactive experience in , stressed that the form of advertising creative and innovative features such as a combination, so that mobile marketing as the main value of the media on its head, Live Flesh it? Although, we are still difficult to find in the country to ponder a very good brand of mobile marketing, Christian Audigier Clothing, but in foreign countries, sports footwear brand brass line already setup, the composition of mobile marketing, banner dance too vivid.
For example, Airwalk skateboard is well-known U.S. brands, has been, Airwalk on the “FindYourOwnWay – out of your way” slogan as a brand, focusing on young people to explore and discuss current personality, self-attitude towards life. In order to better communicate with their target consumers to communicate, Airwalk in the recent marketing activities, Christian Audigier Clothing will be loved by the attendance of young people and AR enhanced reality technology combined with stylish young family in the United States gathering area – Washington Square and Venice Beach, California launched a limited edition sneakers marketing activities. Activities in these two regions only users can install on the phone-related applications, the positioning on the phone screen to capture this shoe-shaped floating images, images can be directly entered through the purchase of sites, make a purchase through the APP, or coupons then grabbed a nearby store. Activities began within 24 hours, 300 limited edition sneakers sold out.
That store, we all naturally think of the physical store or online store, transfer and mobile marketing have created a location-based virtual shopping space, Christian Audigier Clothing with personalized means to attract young people to take the initiative to virtual ” shop “in the past, then initiated a number of interesting promotional activities, advertising in response to youth receiving mental habits and provide them with the premise of a number of incentives rather than traditional advertising, the introduction of limited edition shoes are just right to lift people’s appetite, help the final transactions from occurring. In fact, this combination “AR + LBS + APP” of the mobile form of integrated marketing, Samsung recently also the king of the smart new “GalaxySII” the attempt to apply.
In short, cut into the sports brand marketing, mobile marketing, Christian Audigier Clothing will sport brand “move” the content and mobile marketing, “interactive” a good combination of value, which gives consumers do not like the “heart” experience. From the “movement” to “interactive” to “heart”, the value of mobile marketing will be in this process, a good implementation, but also for the homogenization of competition from the off, the exclusive brand personality logo, maintaining brand loyalty with contributions. Of course, the development of mobile Internet users will also bring the visual experience of the upgrade, such as: Converse with AR technology, custom-developed APP, users simply open the camera, align the position of the foot can see through the phone screen put their own virtual shoes look, but also to take into share photos through the microblogging to their friends, listen to their views and opinions, if Italy can also be a key to buy shoes. This double benefit, both to enhance the customer shopping experience, but through word of mouth marketing to promote order to achieve the promotion of APP explosive marketing tool, worthy of the latest shoes and apparel business marketing tool.
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