Hardware Exhibition Guide: Successful Exhibitor seven-step – exhibition guide, e
For most companies, exhibitors are they selling, publicity and brand promotion of the best opportunities. Most buyers have to obtain the procurement event as a most important source of information. But nowadays the most popular e-mail advertising and other advertising are being left far behind in the. However, if you want good results exhibitors, exhibitors must follow the steps of some science. Frankfurt, the company concluded a successful exhibition of seven steps, or as a reference.
HC Hardware Network Step 1, select the appropriate event.
With the exhibition industry in the global boom, is now nearly 50,000 each year of professional B2B exhibition, therefore, correctly select the appropriate display appears to have particularly important. Every year, many businesses do not choose the right exhibition, exhibition and enterprise products have to face their counterparts completely embarrassing.
Select exhibition actually rule-based, enterprises can choose their own situation has:
1. Concern internationally renowned exhibition industry, we should also consider the development of the country, regional and global influence; 2. Concerned about competitors, industry exhibitors situation; they will attend the exhibition should be key consideration; 3. After the report of the exhibition show, especially in the show, audience composition. Your clients are going to appear? 4. About the exhibition organizer's reputation and influence; 5. Attention to show the countries and regions covered whether your target market; 6. Take into account the location of the exhibition accessibility; 7. Exhibition organized by time and political environment surrounding also affect the results show an important factor.
Step 2, a clear target exhibitors
Participating companies have a clear objective is the success of another major exhibitors an important prerequisite. Goal is to exhibitors of the compass, a guiding role. However, in practice, 71% of the exhibitors without clear objectives, but also no planned strategy for the corresponding exhibition. Worse still, less than half of the enterprises to strictly enforced during the exhibition, the established goals and strategies. In fact, just exhibitors who set goals, and strict implementation of the business will eventually succeed.
Basic objectives: 1. Get orders, the promotion of Sell 2. Introduce new products or services 3. To strengthen communication with local customers, enhance mutual Cooperation 4. To conduct market research 5. To obtain information related to buyers 6. To open up new markets 7. In many local markets and media appearances, improve market visibility
Step three, the show's publicity
Publicity during the show the success of the show is another important step. In theory, this information is very simple, nothing more than an exhibition to the audience during the company's product distribution list to inform their own businesses booth number, inviting each other to go to negotiate. Nevertheless, not all businesses are interested in your products, so enterprises must be invited during the exhibition results are reasonable expectations. Some studies show that only about 15% of the show the audience the products and services List of business interest. Therefore, the enterprise conducting the buyer invitation, the actual presence of the expected number of buyers the best for the invitation to the number of 10%.
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