Shuffle Cooker Market Makers How To Go After?
Recent years, many well-known home appliance
Brand
Carry huge amounts of money beachhead rice cooker market, the traditional pattern of rice cooker industry is facing unprecedented challenges. Although the rice cooker
Sell
Unlike
TV
Frequently used as “shocking”
Price war
, Posters,
Advertisement
Overwhelming, but in the rice cooker industry, the Competition has always been an undercurrent in the surge, industry major reshuffle of the Overture has quietly sounded.
Influx of new army, industry, surging undercurrent
Recent years, the new trend of flood rice cooker industry “unstoppable.” Since the second half started as the production of microwave ovens
Galanz
To produce electric hood boss started to TV fame and fortune
TCL
,
Skyworth
And so on into the rice cooker industry. ”
Investment
Rice cooker production line just ten million, while TV easily is that tens of millions, the cost of recovery is clearly cooker fast. “Skyworth a senior, said in an interview, and now TV and other large appliances
Competition
Is heating up, profit is very little of. The rice cooker short service life, high rate of elimination, faster than color TV updates, plus small household electrical appliances production, low cost, its profit margin is relatively large number of appliances to be rich.
States United States
Appliance selling for Beijing Branch Head, Hou Jinlong small appliances told reporters before 2002 to enter the market, Supor and rice cookers to do
Cooker
The Sunpentown started now ranked among the top ten selling rice cookers, Gome. Supor cooker sales in 2004 than in 2003, an increase of 60%. Glanz, TCL brand into these new rice cookers electric cooker industry not long, but located in the middle and low consumption, coupled with beautiful shape and good brand image and
Marketing
Means, “It is easy to obtain the goodwill and trust of consumers, the product
Marketplace
Very well in sales, gradually replaced the hemisphere, Yung-Sheng status of traditional rice cooker. The eighties of last century the rage of the hemisphere seven, Yung Sheng brands has long been out of the country the U.S. store. “GfK Asia’s Top monitoring data also showed that underestimated the strength of the New Army, for example, Galanz rice cooker in the domestic market share increased from last year, the blank to 2.9% this year.
GfK Asia Inc. Beijing Representative Office Ray Wang told reporters, GFK 21 cities nationwide to monitor the market found that rice cooker sales list has changed. Today, several top is beautiful, Panasonic, Delta, Supor, Sunpentown, King Wei brands. Reporter surprised to see that, Supor, Sunpentown rice cooker industry into only two to three years, it ranked among the top five. The eighties and nineties of last century came the first of hemispheric rice cooker, keep the market in the new army, has slid off the top ten.
Over ten years experience in home appliance sales
Five Star
Manager Guo Hui At the moment, too much rice cooker brands, in major reshuffle of the industry. “Rice cooker will be the same as the TV, after Ebb Tide, industry consolidation, and finally concentrated to 56 brand.” Guo Hui predicted, stable quality, beautiful shape, rice cookers and more humanity functional products will be washed card to win. Hou Jinlong also believes that as consumers become increasingly sophisticated shopping, no technical content and quality assurance, only know to play the no-name brand cheap rice cooker will gradually disappear in the market.
Products manufacturers maneuvers “Kung Fu”
Cooker strong recruits industry veteran, is
Health
, Intelligent and humane, and many other technical contests Competition “Kung Fu”, seize the market.
Reporter learned that the United States in the last year “space black crystal liner” technology, based on in July of this year introduced an upgraded version of “thick black crystal shaped kettle,” liner. According to the U.S. Electrical Division Huang Jinhua life, this year in August, the US’s will to far-infrared
Coating
Used in rice cooker liner, so that the liner thickness to 2 mm or more, this could make rice heat more evenly, to ensure no loss of nutritional rice. Huang Jinhua also said the United States in 2005, also in the high-end product line of all time features added appointments to make rice cooker to ”
Computer
Intelligent “direction. Supor Zhou Lirong told reporters, with technical Competition Supor to market.” Rice cooker company set up by the Technical Research Centre has more than 80 people. “He claims that the computer chip cooker Supor all developed by the manufacturers themselves.” Pressure, temperature and time control of all by their own design. ”
North American Electric (Zhuhai) Co., Ltd. Product Manager at Bin told reporters that the company launched late last year set steamed cakes and cook in one of the ACA rice cooker, there have been urban white-collar workers of all ages, in the market , and sells well.
I am an expert from China Hardware Suppliers, usually analyzes all kind of industries situation, such as miniature rocker switches , ferrite core transformers.
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