Huawei did not throw a phone into the tasteless: Market competition is not what
Lenovo mobile phone business last year, spent much of the price after the buyback, Huawei is ready to select the "throw away cell phone." Appears to be contrarian and to, but Huawei, however, it is logical things. Huawei's mobile business is now on the run just like chicken ribs. Map / CFP
In China, normally the most low-profile media appearances are most reluctant to be Huawei IT companies, and in February 15 -18 days in Barcelona, Spain at the 2010 World Mobile Communications Conference (MWC), in 50 000 from around the world, more than 1,300 telecom operators, value-added service providers and equipment manufacturers before, Huawei has become the least one low-key IT companies.
Conference, won a "Global Mobile Awards" Best Technology Award in the category "Best Distribution Platform Award"?? Conference organizers awarded GSM Association's annual "Global Mobile Award", is the most recognized highest honor.
Huawei shows the same time, the world's first on FDD / TDDLTE wireless access multi-Fang Gaoqing video sharing services, including the Barcelona World Mobile Communications Conference site, Germany and Austria in LTE trials in a total of four parties have achieved operational interoperability.
One of the core site, "through the expansion of mobile broadband ecosystem" round table, Huawei terminal chief strategy officer and chairman Guo Ping, do a "spring open mobile broadband," the keynote speech.
The General Assembly of all the information about Huawei, most sensitive nerve of investors, or the information disclosed Guo Ping: Huawei will once again attempt to strip production of mobile phone and data card terminal sector.
Do not throw the chicken ribs
2008 5 months, Huawei has hired Morgan Stanley to help it sell its stake in mobile business unit, attracted more than 20 bidders, the U.S. private equity firm Bain Capital (BainCapital) and Silver Lake (SilverLake) Finalists. Unfortunately, the financial crisis is bidding during the outbreak, which has changed the final stage, which on October 8, Huawei announced in market conditions and economic uncertainty to suspend the sale under the plan.
This time to sell, would have to introduce Huawei PE, enhance color play down China's international background, substantial funds, separately listed, shrinkage product line, good main business areas attempt to give birth overseas listing of many visions. However, the suspension of the active or passive, then let this be the end sector Huawei a chicken ribs.
Huawei claimed the world's leading telecommunications solution provider, Huawei terminals including mobile phones, data cards, home gateways and home routers and other products, is its non-core business. Since 2003 has been involved in terminal operations, Huawei has become the world's first Accidentally mobile broadband terminal vendors, the world's 4th largest CDMA provider, the world's first ADSLModem suppliers now customize their mobile phone business for over 50 strong operators in the 35.
Although not a listed company, Huawei has a simple publish their own annual operating results. Past three years, Huawei's terminal sector achieved sales volume from 2.6 billion U.S. dollars, 40 billion dollars to 50 billion increase in annual contract sales in the company has maintained a 16% -17% of GDP. Guo Ping said the General Assembly in communications, Huawei Terminal sector 2010 revenue target of 60 billion U.S. dollars, up 20%. Huawei Terminal departments
way to increase revenue figures, but it is impossible to learn the level of profits, and pricing strategy has always been the path to victory Huawei Huawei itself admits?? "The only difference is their price," Huawei money or newspapers in the United States played the ad for their own language. Guo Ping, the General Assembly speech in the communications suggested that "activation key potential users of 3G is around 150 U.S. dollars to them and have the iPhone (Mobile Internet) Very functional smartphone. "In fact, Huawei is also the end product positioning. Huawei's low prices
previous logic is: Although profit was not a single product, as long as large quantities, gross profit also come up. But now, Huawei's terminal business plate, it yet can not do their main business?? Based communications network as big business. The end of the third quarter of 2009, Huawei rid of Nokia Siemens (NSN) and Alcatel-Lucent (ALU), to become second only to Ericsson, the world's second largest mobile communications equipment suppliers. In 2009, Ericsson Global sales of 27.1 billion U.S. dollars, Huawei actual sales 21.5 billion. 2009 Love is the end product shipments more than 9000 million, of which 30 million mobile phones, data cards 35 million. This is Big Brother handset makers Nokia sold 430 million in 2009 compared to poor too.
Huawei does not directly produce own-brand consumer-oriented phone, but for their co-operation with communications equipment to provide mobile phone operator customization, saving a lot of promotion costs, more channels than any other company advantages. However, Huawei has its own core technology, especially in behalf of the future development of smart mobile phones, the sustainable profitability is limited.
If you can not introduce investors and re-planning its development strategy, the terminal sector to maintain a lively atmosphere, but only up to.
Transformed competition To the Southern Weekend reporter that Huawei, Huawei has been concerned about the sound development of the terminal sector, divestiture plan without a timetable. I fear, the more delay, the more difficult shots. Mobile phone, for example, compared with the previous divestiture plans, now faces competition from Huawei has been very different in 2008.
To distance Huawei recently, product positioning is also quite similar to the example of city rivals ZTE, ZTE has been ranked in the mobile phone manufacturers in the "concept of sitting sixth Five-Year", also played five years into the three slogans. Xiong, vice president of ZTE in telecommunications during the General Assembly said in 2009, the terminal shipped 60.17 million, compared with 80% growth in 2008, targets 80 million in 2010, with Motorola and Sony Ericsson very. Related
ZTE official told Southern Weekend reporter, ZTE mobile phones has been one of the three strategic directions, the current revenue has already become a major pillar. ZTE phone sales of more than 140 countries around the world, in the high-end low-end smart terminal markets and emerging markets in developing very well.
And worldwide, Huawei is even more optimistic outlook.
The first is the increase of market players. After Apple, the end of 2009, Hewlett-Packard, Asus, Dell, Acer?, Almost all the world's PC vendors have jumped in mobile phone market. January 22, 2010, Lenovo also announced 200 million U.S. dollars is (higher than the price of 100 million U.S. dollars)
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