Glanz Electrical Life 300% Surge In Sales Over The Previous Year
Directly drive the market down 40% overall growth
Galanz sharp contrarian growth, causing the industry concern, industry analysis, several factors facilitated the growth of Galanz the contrarian: First Galanz adjustment from domestic and international market since 2004, started to increase efforts to expand the domestic market, it is known as the domestic market channels Galanz rapid entry into the shop rate of increase steadily, the country has nearly 6,000 sales outlets. As of the first half, only
States United States
Into the store to nearly 800, more than 470 Suning into the store, into the store rate of 85% or more, of which the number of flagship stores to over 500. The cooperation of the supermarket system has also been in full swing, Carrefour, RT-Mart, Vanguard, Trust-Mart, Tesco, Lotus and other systems have fully settled sales. Plus
TV
Shopping, online shopping and other new channels to expand and gradually improve the channel and network, which is Galanz follow-up in the financial crisis provided a smooth switch to expand the domestic market, a good foundation. Second, after the financial crisis struck, Premier Wen south
Guangdong
Research, one stop was in Glanz, this brings cozy warmth to Glanz, from inside to outside, stability and confidence of the employees to the dealer, the dealer had wait and see situation began to seriously re-format Lan Shi for consideration. Objectively, Galanz’s zero inventory pressure so that it can easily battle crisis in response to the national call to stimulate domestic demand, Galanz actively offensive to promote its home appliances as a whole countryside projects, costing nearly 100 million yuan price cuts initiated by activities which Cooker mainstream flat-panel reached 4 percent drop from the same model to the 700 thousand dollars price, fell to 399,499 yuan a, breakdown of the industry price floor, the market measures also drive electric oven, electric rice category sales rose pot, etc., so as to promote its continued strong growth in the market to achieve a comprehensive.
Cost-effective to promote industrial upgrading
“Mid-range price of this high-end models of market strategy, will form a strong impact on the market,” while industry analysts believe that, “Glanz is the way of profits by direct compression, forced the market to upgrade to the product structure to one
Panel
The pattern for the mainstream machine. Such that we need a strong business, by the way the market will be driven out of the market a variety of brand-name computers. ”
Appliances from the author visited a number of shopping malls that Galanz small appliances after the introduction of new pricing policies, its high-end models of the price level is equivalent to the price of other brands of mid-range model. The new flat panel which Galanz machine with a cost-effective by consumers, with 10 heavy security protection, such as ultra-luxury Japanese Mirror CH2114B use ceramic panel, super-strength anti-burst, the product uses touch-sensitive control technology, operating only lightly touch, you can ease in the “continuous stir”, “cooking”, “porridge”, “boil”, “pot” and many other intelligent switch back and forth between the menu, very convenient and fast; thermal efficiency than previous type speed, but also greatly reduce the appliance’s use of loss, to extend the life of the appliance; 2100W Ultra-high-power, 120W minimum power could also be adjusted freely, people are free to attach importance to energy saving control how much electricity.
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