Comments: 2007 Appliance Distributors More Focused?
Appliance brand concentration is increasing, it can be said is the trend. After several rounds of shuffling the market, especially the air conditioning industry, before nearly 100 brands of progress, there are only 56 competitive only. In fact, both the air conditioning or TV, water heater, home appliance market in 2007 in Jiangmen, in interpretation of “Always the Winner strong, weak, weak constant” of the law. When the rest of the market are “big fish” when the competition has not disappeared, but more intense, and even corporate CEOs lament: “A few years ago is ‘troubled world see red’, and now is the ‘blood-stained style’ a. ” They have to pay more to fight quality and service, for which another company opened a store, have been gearing up a big go in 2007. In fact, regardless of how businesses compete, the ultimate beneficiaries are the consumers. Let us wait and see.
Ocean Electric:
Market share increased by 10% at least
Jiangmen City, Ocean Electrical Co., Ltd. General Manager Liu Feihong
Our company is the US’s air conditioning and air-conditioning products such as Panasonic Wuyi agent. 2006 achieved good results, the U.S. air-conditioning accounts for 15% of Jiangmen market, increasing 40% over the previous year; Panasonic air conditioning accounts for 17%, unchanged from the previous year. This year, we expect the market share of air-conditioning upgrade at least 10 points, guaranteed 40% share of the bottom. America’s 4S stores to eight, Panasonic store about 5.
Of the city’s air conditioner market in 2006, I think has the following characteristics: First, the brand more and more concentrated, such as Panasonic, Midea and Gree air-conditioned three brands, has accounted for more than 80%; Second, the weather is not ideal, has not reached the critical point of selling air-conditioning, a price war and quality problems have some impact disorderly competition; Third, consumers become more rational, to the increasing demand for high-end machines, the current high-end machine account for the company’s overall sales of more than 40%; four, as copper, plastics, gasoline and other raw material prices, air conditioning costs, manufacturers pressure, although the market into smaller than in previous years, but the operation level to improve The overall profits have increased.
2007 years of air-conditioning market has the following characteristics: First, to strengthen brand concentration, to narrow the gap between the three brands; Second, businesses will be a lot less vicious competition, brand competition remains intense; 3, agents and Terminal Services capabilities reflected, logistics, distribution, etc. of the agent is a test; 4, the average price rose, off-season sales will increase, especially in the conventional opportunity to promote greater, faster flow of capital, but also to enable businesses to more into the terminal ; 5, the appearance of consumer choice is a very important product factors, concise fashion but do not advance, followed by energy efficiency, the price again, and finally look at product features.
Specific to the ocean electric, in addition to open stores, we have a few big moves this year, such as: use of military training to improve staff quality; compression internal management costs; upgrade storage capacity, based on creating the best agents in Western Guangdong business; promote off-season sales of conventional machines. (Text / map m Chinese)
Li Hua HVAC: Last year was the fastest-growing year
Jiangmen Hua Li Hua Rong Dai, general manager of HVAC
2006 years since the founding of the fastest growing company in the year. This is our 7 years of continued hard work and results. Sharp increase in business volume, years ago, moved to new homes in many home users use our company to install a central water heater, but some models out there, the company offers other types of water heaters prior to the user for the time being to use and do not charge any fees until Customers ordering new products, new models coming, give the user a separate installation.
This shortage situation is not available in previous years.
2006 years we also have a feature that hot water works (a large hot water system) has made significant leap from last year, an increase of 100%, home users grew 30% last year.
Li Hua HVAC company credit management, excellent technology, gradually made some success in the industry and reputation. Our city was named two consecutive years, “Customer Satisfaction Unit”, “Trustworthy Enterprise”, this year also won the Pengjiang Industry and Commerce Bureau awarded the “civilized credit enterprises”.
I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as butterfly candle holders , carbon steel woks.
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