Analysis: Appliances Major Chains Have Rushed Into The “village Children”
Household electrical appliance enterprises secretly in the rural market expansion, can not but arouse the jealousy of a large chain who, under the capital rush, you can assert that a new round of home appliances market in the country will battle for playing
States United States
Anxious! Home appliance chain enterprises in the recent summit, Li Juntao, general manager of Gome selling for that, “States United States will be based on commodity costs to increase by 1% of the way of distribution to rural distributors, so as to achieve the purpose to enter the rural market . a huge logistics, after sales service system will also play a role in the rural market. “This means that, for manufacturers and merchants have been very bullish on the rural market, home appliance chain has finally made substantial action.
Prior to this, despite the country the United States, large and medium, Suning, Yongle giants such as home appliance chain in China developed rapidly, has been stationed in almost all parts of the primary market and secondary market, but in 34 markets has been relatively slow to develop . States United States alone, the use of Li Juntao’s words, “the current state of the layout of the United States two cities have not yet completed.”
What caused the country U.S. president
Huang Guangyu
Rural hastily turned to look?
Background scanning
Previously Huang Guangyu said, “Gome, Dazhong and Suning, Yongle Big Four together, the total number of nearly 1,500 stores, but the network still has to cover a radius of rural markets. Big chain are beyond the reach of the rural market, but this does not preclude the use of a small chain a unique opportunity to accelerate development.
Has been the target market firmly locked in the 23 urban and rural China Central Bank of China Group announced in July to go to London market, this home appliance chain enterprises from Jiangsu Province plans and fund-raising 40 million U.S. dollars. On the release of its Vice Chairman Nguyen Shu rhetoric: “Bank of China Central China’s rural home appliance chain to do the Wal-Mart.”
Other hand, the big chains are “going down” the speed can not let the appliance manufacturer satisfaction, beauty will be in the “51” before the call for “township
Air conditioning
Popular revolution, “emergency-smelling wants to” capture “34 market.
TCL
Is self-built channels, since April 2005 “Happy Tree” set up the first branch in Tianjin since, it has in Henan, Hebei and Hunan eight provinces and municipalities had joined the business, now has 180 franchise stores, annual distribution capacity of 1.8 billion. TCL’s goal is three years weaving in the country 34 markets have a large chain of 2,000 stores network, with the rural market, the largest electrical chain network. In addition, the United States, and
Haier
,
Gree
And some home appliance giants have begun to self-built city in the 34 line sales channels.
Household electrical appliance enterprises secretly in the rural market expansion, can not but arouse the jealousy of a large chain who, under the capital rush, you can assert that a new round of home appliances market in the country will battle for playing.
Channel model debate
To ensure sales in first-tier cities, home appliance chain enterprises Qigan to feel giants referred to its pedicle, so have chosen deliberately low key, just concentrate on the 34 lines of urban and rural areas. However, it appears did not last long, and the country the United States was prepared to close combat. So two sales channels of China’s household electrical appliances will close fight
Retail
What kinds of state? Which channel will be the last win in the rural market?
Paradise who admits, “Considering the logistics cost, the national increase of 1% of the distribution of the U.S. model is not very realistic approach. This is something contrary to economic law, as manpower, facilities, transportation and other costs are far higher 1%. “It appears that the country is under the original capital of this United States and Italy will take in its competitive price war is still the main means.
This, Analysys International analysts believe that the “national strategy for the United States to take the sniper role of retail outlets from a single role in the transition to the dealer, through the ‘just add a point’ of the low wholesale price to retailers of existing rural development their downline, tree distribution system on the formation of well-being ‘price war’ type of pressure, squeezing out the space for newcomers.
I am China Hardware Suppliers writer, reports some information about copper oxide black , hexametaphosphate.
Processing your request, Please wait....
