Best Buy Own
2008 Christmas is over, Best Buy in China had launched its own brand of high-profile
Flat Panel TV
“Shadow Ya INSIGNIA”. However, Best Buy refused to disclose domestic Which
TV
OEM business, while the well-known TV companies have also said not to its OEM, insiders pointed out that Best Buy does not rule out the cottage factories in China, opening its own brand of television production, to seek to maximize profits.
12 26, Best Buy (China) told the media that the first time its own brand of TV “Shadow Ya INSIGNIA” into the domestic market and is scheduled to 27 listed.
According to reports, the launch of Best Buy’s TV 26 inch, 32 inch, 37 inch and 42-inch four dimensions. Priced at 2,999 yuan, 3,999 yuan, 4,999 yuan and 5,999 yuan. By the Chinese color TV enterprises foundry.
But Best Buy Public Relations Manager of China Yan did not give money to is the foundry for Which TV production company. But that only own-brand flat panel TVs at Best Buy stores in China, sales, distribution due to the reduction of intermediate links, the price has some advantages.
Yesterday (December 28, 2008),
TCL
,
Hisense
, Skyworth,
Konka
, Changhong, Xoceco, Haier, Tsinghua Tongfang and other well-known TV company’s managers are said not to Best Buy OEM flat-panel TV.
This, insiders pointed out that Best Buy requested the domestic color TV color TV OEM production, the parties may have signed an agreement can not be disclosed, but it does not rule out the Best Buy in China, manufacturers look to their cottage on behalf of work to pursue the maximization of profit.
The formation of a brand is to have a long-term cognitive processes. Valuable because of TV, after all, brand recognition is a decisive factor to buy. Today, China’s color TV market, the pack has passed a period of infighting, the structure has been stable from TV brand. Best Buy, please domestic enterprises flat panel TV OEM’s own brand, let the consumer recognition, pay, very difficult.
Best Buy now in China, only seven out of the store, which also includes two area of several hundred square meters of shops.
Home Appliances
Liu Buchen, industry observers believe that Best Buy launched its own brand electrical appliances at this time, the scale for efficiency through appliance chain stores, its revenue brought limited to the total profit will not improve significantly.
Did not intend to follow the trend of Chinese home appliance retailer launched its own branded products.
Suning
Fan Zhijun, vice president of the view that the downstream and upstream manufacturers retail enterprises should have their own specialization. At present, home appliance retailers in the retail business, there are many places to improve and perfect, no need to consider entering the field of supply chain of manufacturing, nor through the OEM, OEM way to earn high profits. State Ho Yang Qing, vice president of the United States also said that
Gome
Has never been very clear, that is to do a professional channel business, will not launch its own branded products.
Yesterday (December 28, 2008), the reporter visited Beijing appliance stores, find Suning, Gome stores in domestic appliances such as local TV prices less than the Best Buy own brands with high nominal prices. To Su Ning, for example, the domestic price of 3,000 yuan 32 inches around, 37 inches at 4,200 yuan, 5,000 yuan 42-inch. It has been revealed in the upcoming New Year’s Day promotion in 2009, Suning’s 37-inch flat-panel TVs is expected to drop about 3,500 yuan, 4,000 yuan less than 42 inches fell.
Information:
Best Buy own brands in the domestic sale of LCD TVs
Best Buy headquarters employees laid-off Chinese are not affected
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