“hu Master,” The Concept Of Non
A survey, 88.6% of consumers said that the health functions of health no significant air-conditioned perception. The wake-up call for the factory data, to a certain extent reflects the concept of the current hype aftermath of some enterprises – manufacturers of consumer confidence is lower, excessive speculation is the concept of distance from consumers with the manufacturer.
Speculation over the concept of method
4 1st, more than 40 “pan master King Hu,” dealers gathered in front of SAIC for suspension around the business sector, “Hu master” of the deal, so the final results come out further action .
Had been exposed, “Hu master” Smokeless pot, called to resolve the kitchen cooking fumes, the use of materials is the appearance of space spacecraft materials Mn Ti (co-) payments. After by the Shanghai Research Institute of Materials Detection and analysis: the so-called purple material is fluorine or fluorine-containing organic coating, body material is not a pot of manganese titanium (co-) King, but a quantity of aluminum-based alloy.
CCTV said, without oil Yan Guo declared using a variety of so-called high-tech materials, but it is actually the concept of speculation.
According to report, name of high-tech in recent years like this cover, the conceptual phenomenon of speculation: stem cell cosmetics, nano-products, gene products, 0 formaldehyde, hormone therapy. From daily household appliances, health and beauty, automotive and real estate are all available.
In brand planning TUNG told reporters that there is a way to speculation posing as foreign brands. And who has single-handedly cooked up a few “foreign brand” Mr. Ni said many so-called “international brand”, is under planning in the Trader came out. As a direct fake international brands too risky, they registered a shell company in a foreign country and a foreign flavor of the brand name, and then through the authorization or permission to “foreign brand” to the operation of the domestic companies will be authentic Chinese goods posted the foreign trade mark, the high cost in domestic sales.
Mr. Dong said, the third way is to ask the celebrity endorsements hype, advertising bombardment.
Star engaging in false advertising thing happened quite frequently, Tang Guoqiang endorsement from a Beijing hospital for treatment of infertility, the Carina endorsement of SK- , and then to speak for 100 million Ge Lin Wood and so on. Industry, merchants are mainly using stars to rapidly improve product grade and awareness, promote product sales, lead product consumption trend. In addition, there is an abstract concept that is playing to consumers unintelligible. If the eggs blown “longevity fruit” of classical planning, just look at “longevity fruit”, how they never think of is eggs.
Excessive speculation suspected fraud
“Court Yuye wine, 180 cup, all of that plain water against the Double pot.” Sketch where the word lines is now a reality.
“Products has not changed, after speculation after the concept of value has increased.” Mr. Dong said, “This is actually a malicious brand marketing.”
Mr. Liu has been involved in brand marketing, said openly: “We had planned a long hair products, a course to spend more than 1000 pieces per month in the Shanghai market, sales of 500 million, of which one kind of marketing is the full-page soft- Man running, select the Evening News, the price is cheap; soft features of the text is “the soft under the hard”, the section should be sufficient soft, soft to allow the target population can not wait to see one go on reading the headline; the lower part to Hard enough, hard to read the consultation call or go immediately hit buy, it needs every sentence is a strong commitment. ”
Interview, some experts said to reporters, manufacturers are over-hype the concept of manufacturers have made consumers increasingly concerned about the degree of reduction.
The State Council Development Research Center of Chinese appliance market research discussion group to a new joint survey, 88.6% of consumers said that the health functions of health no significant air-conditioned perception. The discussion group leader Lu Renbo in this regard that the data has sounded the alarm for the factory – manufacturer of consumer confidence is lower, excessive speculation is the concept of distance from consumers with the manufacturers.
I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as trundle bedroom furniture , wood cube shelves.
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