Giorgio Armani’s entrepreneurial experience
In 1957, he entered the Italy famous boutique department store chain La Rinascente. He was in the department store as a photographer’s assistant, later entered the company design studio. During that time, he is from India, Japan and the United States to purchase quality products, and through exhibitions, foreign culture introduced to consumers in Italy, from the beginning of his on the fashion of the contact.
In 1964, never had formal training Armani for Italy fashion father Title Nino Cerruti designed a men’s series. Good friend Searl coke, Galeotti ‘s encouragement, 1970 Armani became a free fashion designer and fashion consultant. In Italy fashion, Armani began to cut a striking figure, from 1973 to 1974, he was in Florence at the palace of Whitehall Beattie Italy fashion will launch the pilot jacket to great acclaim, such as common cloth leather jacket to use.
In 1975, Armani and Galeotti founded his own company — George Armani Company Limited, and established the Armani brand,” George Armani” brand was born formally. In July of that year, Armani has no lines unstructured Giorgio Armani Mens Jackets, in the fashion industry launched a revolution. His design in the relaxed nature, seemingly oblivious to the tailoring indistinctive human beauty. Both abandoned the 60 time tight male body dull set, also differs from the popular hippie style. 3 months later, he launched a loose ladies jacket, using traditional men’s wear fabrics, and the jacket is as easy and soft, and a little masculine dignity. Thereafter, Armani and French fashion designer Paul wave and coco Chanel, on women’s styles were hitherto unknown bold subversion, thereby enabling the Armani fashion become senior occupation female love.
In 1980, tailoring exquisite Armani men and women” power suits ( power suit ) ” come out,” power suit” into the international economic boom times a symbol. This design was inspired by the golden era of Hollywood, is characterized by wide shoulders and large lapel. In 1980, Richard Gere in” American gigolo”, dressed in full Armani” power suits” debut. The film was a big success, Armani brand which impressed many viewers.
Thereafter, he started with the star ‘s long-term cooperation, and even the design of a large number of drama and dance costume. In 1982, Armani become since 40 time since Kristen Dior, first in” time” magazine cover fashion designer. He often invites Hollywood star in their own brand clothing at the Oscar ceremony, Michel Pfeiffer and Judy Foster such a large number of celebrities are all his loyal customers.
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