Hong Kong M & A Behind: Suning sound of breaking international strategy – Su
Although the "rent, build, and, buy a" parallel is the leading electrical chain
Suning
Electric chain development strategy established, but the M & A attempts until Suning
Financial
Only after the crisis of 2009 breakthrough, however, the sound operation of Suning has insisted the two acquisitions by its own international strategy to push the depth.
2009 years, the last time, announced the acquisition of Nanjing Suning electronics retail chain in Hong Kong ranked the top three CiticallRetail ManagementLtd. (Laser company), this starts the chain development in Hong Kong and plans to achieve 50 in 3 years store network layout, accounting for more than 25% market share.
Before that Suning has, through its companies registered in Hong Kong completed in June 2009 on Japan's long-established
Home Appliances
Chain LAOX holding, in total amount not more than 300 million yuan acquisition price, the Suning Appliance finished in Hong Kong and Japanese electronics chain store market, the initial layout, and got into overseas best "springboard" and the training base.
2008 the global financial crisis Suning Appliance provides a good opportunity for overseas expansion, Suning have taken advantage of their overseas plans will be implemented one year ahead, however, the overseas distribution of Suning not "show", regardless of culture is not differences rashly attack, in Suning behind two successful acquisitions, Suning Appliance has long demonstrated the formation of increasing the stability of style.
In accordance with the two sides agreed at the latest by the end of March 2010 to complete specific delivery, Suning will be fully received laser brand, business and network, existing staff will be transferred to the new company, will Suning will officially enter the Hong Kong market. However, Suning and meet with the status quo, in accordance with its plan to develop 3-year, 3 years Suning plans to open 30 in Hong Kong store, shop locations to complete the Hong Kong market development plan to achieve the scale of 50 stores, accounting for more than 25% of electrical consumption market share.
Suning Appliance Chain Development
headquarters president Jiang Yongqiang stressed that "the development of M & A is just a way of Suning chain, chain in Hong Kong's future development, Suning will further the existing network infrastructure optimization, and begin to implement their own shop . "
Development strategy based on the Hong Kong market, Suning Appliance to 22 stores in the Laser, based on standards development, full chain, first of all to further improve the core commercial circle; followed by expansion of regional shopping district and community-type shopping district; the same time against the current Retailing in Hong Kong, common household appliances shop is too small, the consumer shopping experience and product choices are limited, Suning will be the core business district select a suitable property out 4? five flagship store about 2,000 square meters.
Addition, Suning was December 26, 2009 in
Shenzhen
Out the first SUNINGEL
IT
E boutiques, its area of operations
Sell
Model and product structure are the characteristics and needs of the Hong Kong market is extremely consistent, Suning plans for the future to extend this model to replicate in the Hong Kong market.
Clearly Suning is taken at every step of the strategy, and capital markets in Hong Kong will face from the Li Ka-shing's Fortress chain challenges such as domestic appliances, Su Ning, Hong Kong will gradually promote the implementation of the strategy, however, to enter Hong Kong only Suning the beginning of international strategy, the goal is to become a par with Wal-Mart's truly global retail giant.
Through acquisition and expansion of the Hong Kong market, Suning will not only increase their sales, but also the accumulation of international competition standard required for international information systems, logistics network and personnel training in core competencies such as background, this will Suning Appliance for the future lay the foundation for the development by leaps and bounds.
Zhang Jindong
recently written that in 2010, the Chinese channel is expected to be beyond the type of development opportunities, or even to enter the international market in the global competition, but the premise is still in accordance with international standards in information systems, logistics networks, personnel training, etc. building core competencies back to lay a solid foundation.
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