States United States Custom Hand Plot Operator China Unicom Mobile Phone Market
Yesterday signed 7.0 billion mobile phone market, a large single-Huang Guangyu proactive planning
Yesterday, Gome in Beijing, and Nokia, Samsung, Motorola, Sony Ericsson, Philips, Lenovo, Bird and other 20 domestic and foreign mobile phone giants signed a purchase and sale of 7.077 billion yuan of the mobile phone large order, and with the introduction of large single were “to ensure that mobile phone handsets million reserve 100% of complaints resolved” activities.
These two very shocking in the industry can lead to action and did not press interest, it touches on one of China Unicom’s high-level summit of beauty to the country have become distinctive in the States United States mobile phone has never been exposed summit operators, who met with the first appearance channel business summit, some of which have greater “conspiracy.”
Operators to store a long time
Head of state told reporters the United States, the United States in 2005 the country will be strengthened and the cooperation of operators, including cooperation and China Unicom is to strengthen the field of customized mobile phones deep cooperation. 2002, Unicom had CDMA phones on custom, the year, Gome and China Unicom began co-operation, “tariff is divided into” model was first introduced, followed by other businesses to follow.
But Unicom and China co-operation of the United States a long time, but the custom cell phone itself is far less than the meager profits of U.S. manufacturers directly to the country’s conditions are good, while introduction of customized mobile operators means that they sell the finals in the terminal area, it is bound weaken the national United States and other businesses share in the mobile phone business, the industry that the country’s cooperation with the U.S. and China Unicom will not go deeper. But yesterday, the U.S. official told reporters that the country in 2005, the U.S. and China Unicom are to in-depth cooperation.
Alliance is the trend States United States official said, operators need to channel business to promote, not only customize the phone, also includes the operator’s value-added services. For the country the United States, although the profits of customized mobile phones is not high, but operators of value-added services industries were Yinru stores, not only bring new business profits and in turn will increase mobile phone sales.
It is understood that States United States mobile phone sales in 2004, about 20% of total sales, while in the States United States Hong Kong branch share of mobile phones and digital account for more than 60% of all categories is expected to state the United States will not allow mobile phones accounted for a long time than 35%. For such a large cell phone plan, cell phone manufacturers alone is not enough to promote, a national U.S. carrier to become the next major partner.
Wong Kwong planning customized mobile phone market
From CDMA, China Unicom started the strategic plan of customized mobile phones operators, in 2003, also in Shandong, China Mobile launched its own customized mobile phones and more provinces are Guangdong, promotion, while China Telecom and China Netcom’s Little Smart introduced from the beginning is completely customizable, all underwritten by the operator. Combined with more than 90% in developed countries mobile terminal operators are being customized, customized mobile phones will be the future of mobile phones are considered the main form of consumption. This phone has been occupied for more than 20% share of the appliance hypermarkets, if efforts are not customize the phone is no different from standing still. Sub-eat custom mobile phone market “cake” is clearly GOME “boss” one of Huang Guangyu performance rainy day.
States U.S. supermarkets advantage because they own channels, customize mobile era can still occupy a large market share, but that time is not simply place a cell phone sales, instead will provide a full set from the mobile terminal to the telecommunications business, complete a agent of a telecommunications business. For GOME and operators will launch their own customized mobile phones, the official told reporters that “anything can happen.”
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