February 2009 Users Concerned About China’s Mobile Phone Market Analysis Report
After celebrating the New Year holiday, I believe that friends began to return to their normal work and life. The spring, this proverb Mobile Also benefit from the market. February can be said that the major manufacturers introduced new products, a good time to seize the market. In particular, this month, the annual 2009MWC Mobile World Congress (MobileWorldCongress) held in Barcelona, Spain, although the global economic downturn in the General Assembly held under the situation, but the MWC as a barometer of the role of mobile communications industry, unabated, the major cell phone manufacturers new phones still become the biggest highlight. While China’s domestic mobile phone market is new giving birth.
Then, in February the Chinese consumer Mobile Concerned about the situation of the market do? Internet Consumer Research Center ZDC through correlation analysis, the following conclusions:
1, an overview of the overall conclusions
Distribution, from the brand:
Nokia With the overwhelming position of defending the industry boss. Sony Ericsson regain second place in the hope that although slim, but Samsung The day is not better than, the proportion of attention than the end of 2008, down nearly 3 percentage points. Dopod Was Association , LG Over, face grim. LG come from behind, pressed association. In February, with the OPPO New T9 in the Chinese mobile phone market vigorously promoted, OPPO was good attention to results for the first time into the list.
View from the product attributes:
Survey found that: in February Smartphones And Music phone Concerns the proportion of neck and neck, split the market Autumn. Camera Phone Concern about the increase in percentage than in January. 3G mobile phone High proportion of current concern.
View from the price structure:
1000-2000 yuan price range of mobile phones continue to occupy the attention of the mainstream of the ratio, Samsung and Nokia in the prices dominate the mainstream market.
From Pixels Distribution of view:
Survey data, 200 million pixels occupy the mainstream mobile phone concern. ZDC that the development of mobile phones would be a high pixel Trend , Particularly in the MWC conference, cell phone manufacturers have introduced more than 10 million pixel camera phone, a small list of public machines. In the high-pixel market, Nokia, Samsung, Sony Ericsson Manufacturers and other international line the largest share of attention. Motorola The products are still restricted its attention to pixels ratio of a bottleneck.
Second, concern about the overall market brand survey
1, analysis of the overall market brand list
ZDC following diagram is drawn according to the data in February 2009 China’s mobile phone market mobile phone brand of concern to most maps.
2009 2 most mobile phone users concerned about the brand distribution
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Nokia to 53.45% of the proportion of great concern to most users concerned about the distribution of half of mobile phone brands, Samsung, Sony Ericsson in second, third and Motorola ranked fourth.
Dopod due HTC Unified strategy of the brand, in January dropped out of the five, only exceeded by association, in February been Lenovo, LG common beyond, ranked seventh.
In the eighth, nine, ten, eleven members of the Day language , Blackberry , Sharp , Jin Ratio very close attention, especially blackberry only 0.03 percentage points ahead of Sharp. 12th to 15th places, respectively Apple , HTC, Amoi , OPPO.
2, Changes in the overall market brand ranking
2009 from January to February most of concern to the Chinese market before the fifth-largest handset brand change table comparing
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