Cabinet To Extend The Lifeline Of The Industry To Seize The Brands Chain
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Hardware Network HC: Enterprise market space for a small but significant
“China’s cabinet market is large, but really are not many big companies, not look Boloni, Haier’s reputation is not small, but with annual sales of more than 1 billion yuan of corporate Europe to send only one.” 3 held on the 3rd China Building Decoration Association, working at the kitchen and Works Committee in the spring, China Building Decoration Association, horse quite expensive, said gravely. In his view, to enlarge and strengthen the cabinet industry in China must first be solved.
Good news is that Europe and the action sent to the cabinet industry confidence. It is understood that German experts in Europe to send money in to hire planning and design of 100,000 square meters of new factory is under construction, completion, the annual production capacity from the current 15 million to 30 million units in the expansion cabinet. According to EU plans to send Yaoliang Song, chairman of the next few years, Europe to send output to achieve the double, the pan-European school system product sales of more than 4 billion yuan, Europe sent a joint-stock companies. China Building Decoration Association, director of Tianwan Liang Kitchen Works Committee, said other companies to learn the European group “not afraid of big appetite,” because there is a great cabinet industry market space. Tianwan Liang said: “in 2009, China’s overall market space will reach 30 billion yuan cabinet, if coupled with a complete set of kitchen appliances, by 2015, its market space is expected to reach 100 billion yuan.”
Brand is still the lifeblood of business
21 century, what is the most expensive? In addition to talent, is the brand. Was proud to “guerrilla” This mode of production of small cabinet company in the international financial crisis began after the long gone, full of valuable brands shows. No brand products, low added value, not competitive products, ultimately to be out of the market. Thousands of enterprises in China cabinet, while the ordinary people come to name only a few known. Enhance brand awareness, promote China’s cabinet industry as the main way.
On this Doctor Furniture Co., Ltd general manager of Chongqing Peng Shizong family is deeply felt. He said that as a creation time of less than 9 years of business, home, Dr. hundred companies now have access to the title, focus on brand building and business are inseparable. On the one hand, businesses focus on advertising investment, “life aesthetics professional presentation,” The slogan has been firmly established; on the other hand, companies gradually improve the service system, with particular emphasis on the evaluation of consumers, often in the form of a questionnaire survey sought the views of consumers . Peng Shizong said: “The cabinet industry competition, based on the product key in the brand.”
In fact, relying on behalf of the brand developed not only a home business, Dr. Haier is also a typical cabinet. Since 1997, Haier household appliances industry, from separate to invest 183 million yuan in 2002 built the largest in Asia, the world’s leading factory automation, to the now established in more than 600 business outlets nationwide, Haier cabinet key to success lies in its very beginning to have a brand gene. China Building Decoration Association, kitchen and Works Committee, said the Secretary-General Gao Yan, Haier in home appliances industry, establish a good image to promote its rapid development in the cabinet industry.
Industry chain is not long for Cooperation Win
Tianwan Liang said the cabinet industry how to improve the industrial chain, to fight with the furniture, appliances, real estate coordination, is the current cabinet outstanding problems facing the industry.
In the cupboard in the field, truly integrate the upstream and downstream, opened up each other’s company, Boloni to count as one, despite its so-called “kitchen connected” because their products are produced. Boloni do first cabinet, do the whole kitchen, and then bring along the sales of beds, sofa and other decoration essentials, and finally even the decoration “pot side.” Of course, in addition to their distribution platform to build industry, the Boloni smooth with real estate enterprises established channels of cooperation, such as industrial production of well-known real estate company China Vanke’s strategic partner, built the house where Vanke, bolo Nigeria where there will be.
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