Fang Zhong Mao Group is too high dream: to become the LV-side too, Mao Zhong-Qun
< BR> Mao Zhong-Qun hope
Side too
To create more high-end home appliances brand, as China's LV. He will succeed?
<BR> He was unsociable, not talkative, only occasionally drank tea with friends, leisure, like singing Yue, temperament more like a scholar. He used the glass and the general staff is the same "side too Cup" (the staff side too "standard"); although already worth hundreds of millions, no one played golf. He is Group Chief Executive of Mao Zhong Fang group too.
<BR>, However, is such a little luxury in the body can not find traces of people burst into the brain child of the high-end with an dream. Over the past decade he has been dreaming of building the party too become the benchmark in consumer electronics, and to become as high-end brands like LV.
<BR> To some extent, the loyal group of high-end dream of Mao and his father Mao Li Xiang's "frustration" are not unrelated.
<BR> Flight led by Mao Li Xiang, who is a local group known as "the world's point of guns," King, the most fire was set off when the world
Sell
First results. However, the influx of followers within a few days, will follow a price war, Mao Li Xiang suddenly disrupted the ground, also the first back to Mao Zhong-Qun understand the importance of brand.
<BR> Test site: kitchen electric
<BR> 1996, the 26-year-old when he was to succeed his father Mao-zhong group ride mall first thing done is to fly out of the Group and point guns in the field, opening up new battlefield, to re-establish a high-end brand called side too.
<BR> "Non-price competition in the line side so I started to consider the clear." Mao Zhong Fang group hopes too far from the wound to the price war that their parents had for many years.
<BR> Mao chose loyalty group
Range hood
The implementation of this idea as the first fire. His reason is simple: the Chinese family tradition of open flame cooking habit of deep-rooted and hood as a life essential goods, market space can be guaranteed. At a time when many manufacturers in the business range hood, where there are some
Boss
, Shuaikang such as the brand was already a minor celebrity, but still a high-end market is still blank.
<BR> This is precisely the starting point side too. So after some market research, to effectively address the six major weakness was widespread range hood?? Drop of oil, noisy, small suction, shape unsightly, unsafe removable and washable, too hood side washable inconvenient side City, it received good market response. At that time, so the hood side sales reached 30,000 units.
<BR> Did not last long, competitors rush to follow suit lead to serious homogenization of products in the field also appeared in the hood. 1999
Zhejiang
More than 30 joint enterprises vigorously price war cooker, range hood prices fell to 200 yuan once.
<BR> Side too with no follow-up? This loyal group of Mao is clearly a difficult choice. Finally, Mao-zhong group selected to adhere. Mao's conclusion is very simple: only do this, or very dangerous.
<BR> "They do not pay taxes, they do not play
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, Not to new product development costs and after-sales pressure. Therefore, low price and then they make a profit, breaking the allocation of another wave of children they have children together. "Mao Zhong groups that follow-up side too meaningless," the only way out is to their trained even stronger and more excellent quality. "
<BR>, Of course, Mao Zhong-Qun also very heavy price: the sales side too for 5 months without any improvement. At that time, Mao-zhong group often received a frantic midnight call from a reduction in price around the sales manager's phone. Even the father of Li Xiang Mao also sit still, I hope he can price a little lower. But Zhong Mao Group has decisively rejected these demands. "It was really too much pressure every day." Mao recalled.
<BR> Interestingly, the side too also rises.
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