"Three wine competing against the" Spring Festival Evening downtown Vy
The annual CCTV Spring Festival Evening curtain has fallen. However, this year's Spring Festival Evening careful, people will find a very interesting phenomenon, that is, the hidden program Advertisement Relatively large numbers in previous years, there's such as National Pits 1573, Blue Classic, Lu flowers Huiyuan , Sohu, whether large-scale advertising ruin people's New Year mood? All were commercialized wrong? Money to change the mellow taste of Spring Festival Gala Evening … … inquisitive Who creativity Wine Hong afraid dark alley?
Speaking of CCTV Spring Festival Evening this year is the most compelling criticism of the commercial flavor too strong, and implantable advertising flying. Implanted in previous years, shyly different number of pieces in this year's Spring Festival Gala, there were several blatant implantable advertising, causing a strong reaction of the audience. Feedback has more classic: "We do not Spring Festival Gala is advertising," "Spring Festival Evening ad spots," and "totally lost the style of the Uncle," and so on.
"Loud" advertising ideas to improve their products or brand awareness, reputation, and some good advertising ideas for do not even drink Wine The people are impressed. Since ancient times, wine I do not know how many people eventually lead to the chord, more attracted many literati, scholars to drunken poet whom God heart Chi. "Mountain spring water, by name, the wines among the clouds, lest the United States", "Clarity Chishui wave moonlight, the U.S. spring Yulu hair scent," "Road to make more wine world, what more the number of liquor aftertaste long" … …
Of the Spring Festival Gala first put aside program "business too strong" temporary cut aside, if the war from the business point of view to the sea is also understandable that the "biggest bright spot" is nothing but all kinds of advertising pieces in implantation: in particular, wine Advertising … … it lit the Spring Festival Gala Evening? "wine", the "National Pit" and "Yang" brand war. For enterprises to create good a wine brand, the key is quality. After building a successful brand, we must consider is how to increase brand awareness, and create a "loud" in the moment 'wine' Ming mind the impression, it is most convenient way to enhance brand.
Piece "home with students" in the largest sense, Kwok said a few attached. What potatoes, anything is possible. Potatoes constant permanent, a permanent circulation. However, compared with more obvious is the CAI Ming-mobile's "Blue Classic" will be reminiscent of "the world's most extensive is the sea, far up the sky, the most broad feelings of men . "
Sketch "donor" frequently appear in the "National pits 1573," but people have to wonder Spring Festival Gala is designed for advertising story, reminiscent of the "taste of history, 430 years?? National Pits 1573" and other ads language, are impressive. A single mother with children put up with hardships, children admitted to the university due to financial difficulties but can not afford the tuition, the Uncle has donated 30,000 dollars to the children to school, the plot is arranged to donate 3,000 yuan but misuse as 30,000, no matter how like this money is donated, the mother came to thank, gave donations to the Uncle brought a pair of valuable "National Pits 1573" as a Gift This is not blatant advertising, then what else do? Have difficulties to their children to school can not afford the tuition, and he took donations sent from the "National Pits 1573" of high-end wine, this wine can be both aristocratic luxury, while a struggling single mother in poverty, children first test college tuition fees through donations, so that people can afford to send "National Pits 1573" it?
Title since the 2009 Spring Festival Evening Langjiu, safflower Lang reputation earthquake, on the one hand enhance the well-known enterprises in the wine industry, on the other hand raised the visibility of the drinking public. Sichuan and Guizhou Langjiu Maotai Wine, people say they are "Chishui River Sisters," a pair of glittering pearl. However, this year's Spring Festival Gala title "my favorite Spring Festival Evening program named" the Langjiu group, the "admission ticket" value of 110 million, part of the Spring Festival Gala New Year appearance, expensive. But the ads show characters Langjiu been Sketch "National Pit" and "Yang," implantation of a liquor ad claimed independence incense, a single flower color.
These days, Spring Festival Evening Show "sketch product placement" incident CPE intensified, this is the effect of certain commercial interests and public opinion.
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