Nissan’s low cost brand Datsun to launch its first car in 2014

Nissan Motor’ low cost brand, Datsun is planning to launch five new cars in India by the year 2015. Datsun will launch three small cars along with a compact SUV, other than this, there is still no clarity on what would be the fifth vehicle. However, auto aficionados believe that the fifth vehicle could be a compact sedan.Datsun cars in India could come with a price tag starting at Rs 2 lakh and this will give Datsun an edge over other cars which are not available at this lucrative price.

Cars belonging to the clan of Hyundai, Maruti and Tata Motors form the entry level car segments, with Datsun coming with its low priced cars, the customers will be benefited eventually. The three small cars to be launched under the Datsun brand will compete with the likes of Tata Nano, Maruti Alto and Maruti Swift. The first vehicle to be launched from the stables of Datsun will go on sale in the beginning of 2014. Nissan Motors also specified to the auto component makers regarding its plans to launch cars under the low cost brand Datsun soon after the company made its Datsun brand plan public in March this year.

The low priced small cars can turn out to be a potential competitor of the cars which are currently doing well in this segment. This could also help in breaking the market share of the rival companies if these small car models clicked in the Indian car market. The attributes that make a hatchback successful in India are the fuel efficiency, reliability and space, therefore if Datsun cars are able to offer all these three attributes then it is sure going to be a huge hit. The compact utility vehicle being developed under Datsun brand could prove to be a threat to the upcoming compact low cost SUV soon to be launched in India.

The budding Indian car market is expected to be at the third spot among the top ten car markets in the world by the year 2020 as per global consultancy J D Power. Small cars sales in India account for more than 75 per cent out of the Indian car market. Most of the customers go for small cars as the majority of the customers belong to the middle class and small cars are the most affordable and do not prick a hole in the pocket.

Other than the Datsun brand Nissan is also concentrating on the new cars under its name. Nissan will be launching a MPV in India named Nissan Evalia MPV. Nissan Evalia India is expected to be launched in India by the month of September. The MPV was even showcased at the 11th Auto Expo held in the month of January in New Delhi. Nissan Evalia price in India is likely to be around Rs 9 lakh therefore this is going to be a highly popular model if it manages to lure the customers in India. Along with Evalia few other utility vehicles will also be launching in India, so expect a healthy competition in this segment.

Read Nissan Evalia User Reviews on carkhbari.com and also go through the Nissan Evalia Photos on Carkhabri.com

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