The Olympic brand protection excessive
In the Olympic Games organizers intensify efforts to eliminate unauthorized use and London Olympic Games and the picture vocabulary related behavior of, London mayor Boris Johnson (Boris Johnson) is too warm for the management of the Olympic brand “stupid behavior” warns.
London before the opening ceremony of the Olympic Games, a by lawyers and law enforcement officials of “Olympic brand police” was on high alert to blow in promotional materials of using “Olympic Games”, “2012”, “London”, “medal” and “gold medal” words of small businesses and use the behavior of the Olympic rings.
But Johnson call for less use of law, to protect domestic sponsors and the International Olympic Committee (International Olympic Committee) global sponsor’s rights. Britain has to sponsor the London organising committee paid 720 million pounds. A source says even the Duchess of Cambridge (Duchess of Cambridge), Kate Middleton (Kate Middleton) family have also been told that in their web site to the Olympic Games on a minor changes to the information. The web site selling party supplies.
Johnson said: “I think, in this area, you can’t tolerate any stupid behavior.” He recalled that has lived in west London a once called Olympia (Olympia) place, he says, is that “a very respectable name”.
He added: “if someone has a Olympic Cafe (Olympic Cafe), so I wish them good luck.”
London Olympic Delivery Authority (Olympic Delivery Authority) has 280 “professional law enforcement officials,” to manage outdoor trade and prevent 28 games venues and competition of so-called ambush marketing (ambush marketing). The agency said, of these regulations will take “reasonable and appropriate” way. The London organizing committee have an independent brand protection team.
The London organizing committee chairman Lord families (Lord Coe) not long ago for oversight, caused a dispute, when he was asked about how to enforce the brand protection law, to protect Adidas (Adidas) and Coca-Cola (Coca-Cola) Olympic sponsors.
He told the British broadcasting company (BBC) the “Today” show, the PiaoZhe perhaps will be allowed to wear Nike (Nike) sneakers into the stadium, but “if you’re wearing Pepsi (Pepsi) T-shirt so you might not onto the field, because Coca Cola is our sponsor”.
The London organizing committee later clarified, the Lord of the claim that, allows individuals to wear any brand of clothing comes into play, but wearing the same obvious physical brand of large group will not play.
Bocog vice chairman Keith Mills Lord (Sir Keith Mills) said: “management brand protection will be very sensitive and cautious. Some places may have some love to point fingers, but the officials foot row: if you look at the number of people we traced, you will find that few in number.”
In the Olympic Games for the Olympics security firm G4S failed to find 10400 security news media mainly occupy layout, Johnson says no because the traffic and security to the prediction of the disaster and feel annoyed.
He said that in the psychological moment the bottom of a valley, the media are searching for the flaws of place, can be understood, is justified.
Johnson also denied that the games will become too commercialized, and for McDonald’s (McDonald ‘s), a sponsor defense, this company for the games provide financial support has been under a weight loss activists criticism.
“This is targeted at McDonald’s BiSu of snobbery,” Johnson said. “I think, they’re great. We do our biggest may hold a is not the taxpayers of the Olympic Games the endless crush, it is certainly important.”
Processing your request, Please wait....
