In the new cold air conditioning: it seems overall to be highly variable – Hisen
Into September, the United States, and Haier,
Hisense Kelon, Glanz, Chi held a meeting of higher air-conditioning businesses have, pushing new, smashing channel strategy for the new layout of the cold start in the market. Outlook 2010 development trend of cold in the market, energy-efficient air-conditioning the voice of high, inverter air conditioner from the 2009 year hot become cold more rational response. Cold air-conditioning market in 2010, the overall situation seems to be, but highly variable.
2009, there were surprises cold 2009 cold years, Projects that benefit the energy-saving products
Introduced in time and to air as the first subsidized products, hot air to the countryside to promote the enterprise active on the low-energy-efficient products to increase sales efforts, the heat of sudden strikes and other surprises to the air conditioning industry to bring more than all expectations.
Beginning of this year, 1,500 million stock firmly down on the heads of the industry enterprises. At that time, Galanz Yao Chang, executive vice president and I worried about telling reporters: "The air conditioning cost of raw materials produced in the period of high prices, and as raw material prices fell, companies must have to pay the price for the high inventory." Saddled with inventories of other pressure air-conditioning business is avoided this topic. Industry shrouded in a pessimistic mood.
2009 freeze on the end of the line of data from the industry, in 2009, cumulative sales for the cold 30,946,800 units; to the industry inventory situation is most concerned about is the cold end of year 2009, capacity of 6.3368 million in the bank Taiwan, 4.59% less chain, down 32.51 percent, a new historical low.
In energy-saving products Huimin works Bringing home appliances , High temperatures and other joint promotion, in June and July sales of air-conditioning market ushered in a blowout number of enterprise products hot. Gree, Midea and other industry leaders led to an energy efficient air conditioning has been the main push Haier even as stocks, sold off the goods. Second-tier brands include Duncan Pescod, Galanz and so on, sales have risen steadily. Journalists understand that the beauty of the inventory Gree 300 million below the stock Haier less than 10 million units.
, Of course, behind the hot products is the level of corporate profits decline, after all, international
Financial Crisis led to weak exports, the impact of cool summer last year, to 2009, the enormous pressure in the cold is self-evident. In such circumstances, reducing prices, diluted profit margin is an inevitable choice for enterprises. Reporters from a dozen billion in annual sales channels to reach the scale of business there, understand that its 2009 annual sales of cold and flat last year, but this year the average selling price lower than in previous years, sales decreased year on year.
Clouds dispersed, ended in 2009 when the cold, cold look back 2009 years, air-conditioning industry, bit by bit, how many concerns, several Duoxin Lao, how many harvest. In 2010, kicked off the cold, start a new contest once again.
New cold surge of energy saving heat
Around the "energy" topic, keep air conditioning industry can be described as hot spots, fixed speed to determine the threshold for energy efficiency has been debated for the industry, and projects that benefit the introduction of energy-saving products, home appliances to the countryside
Air conditioning energy efficiency rating Limited to three, so that 4,5-class energy efficiency air conditioning energy efficiency at the fixed rate before the introduction of new standards, many companies would be fully phased out products.
In opening the beginning of a new Cold
, industry enterprises have been holding high the banner of saving. Haier the first out of inefficient products, the new cold air conditioning on to lock the power saving, and will focus on the degree of intelligence on the air conditioning on, the main push for moving air only has the leading edge of energy saving, energy efficiency ratio up to industry the highest aspects of the smart and moving also initiated "IFP IntelliSense human technology", is an achievable, "the wind as people move, thermostat" of innovative products.
2009 Cold listed in Hong Kong in achieving high chi, core dealer meeting held recently, said at the meeting: 2010 Cold, the blog will continue to sound high and steady offensive strategy development strategies to respond to the national "energy saving" the call full implementation of the projects that benefit the national energy-saving products, to create "energy efficient technology benchmark, the price of benchmark light Huimin, government procurement, the value of benchmarking," the three pole.
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