Suning into the Japanese school fees or to CAREFUL IN THE SUMMER – Suning, Japan
The subject Financial Crisis, global economic prospects, many businesses, particularly enterprise resource deep economic quagmire of the case, Chinese enterprises with a relatively adequate cash flow and state policies to encourage enterprises to overseas mergers and acquisitions, setting off a round of strong overseas M & A tide. There is no doubt that Chinese companies can seize the opportunity, the courage to implement the "going out" strategy, will in the future to better participate in international division of labor, improve international competitiveness play an active and effective role. M & A side, however, make "involved in overseas" to bring the issue before deciding whether to thoroughly think clearly not really understand whether the proposed acquisition of target companies, in order to ensure success.
Suning Electric on June 24 announced that it will subscribe for almost eight years of history in Japan's electric chain LAOX's 27.36% stake, becoming its largest shareholder. Although Zhang Jindong, chairman of Suning Appliance, said, regardless of what kind of decision making, Suning will fully consider the costs, risks and protection of the interests of investors. Does not mean that change had been steady development of the strategy, whether development or store the background strategy, Suning has always been a steady development strategy in accordance with the established front line. The company shares laox of Suning Appliance is built up a very good overseas platform that enables Suning to understand international
Home Appliances Market, to learn advanced experience of international home appliance retail, which is in fact a long-term development strategy Suning an integral part. Original intention is good, but because of China's Overseas M & A experience is not rich, especially in the end the financial crisis will impact how the world economy is currently unclear, Suning White LAOX overseas strategic whim or blind?
With the rising consumption level, 3C consumer
Electronic Products will increasingly become the main household appliances retail products, from the 3C model in 2003, to 2006, 3C + mode, then this year we comprehensively strengthen the management of innovation and business transformation to enhance 3C consumer electronics
Sell And service level, Suning's business model change and innovation have always revolved around this theme, in the product mix, store standards, display mode, service protection, ongoing breakthroughs, Suning has always stood 3C consumption and promote the development of 3C integration times forefront. And 3C consumer electronics in Japan is strong and consumer of technology, in all fields have a wealth of experience and a certain advantage, Suning Appliance involved in the Japanese retail market, on the one hand to zero distance learning and research experience and advantages of the Japanese market, Enhanced Suning 3C consumer electronics in the
Marketing Patterns of innovation, on the other hand Suning procurement platform will create synergies and enhance Suning 3C consumer electronics products, richness and competitiveness of products for the long-term strategic play a Suning corresponding boost.
It sounds very perfect, but is expected to three risks: the brand risk, personnel risk; running risks, including senior management, culture, thought of running, running between management and the board of directors. The first two risk now seems no problem, but in the end is a risk in the financial crisis will certainly be exposed. Ling Wai cultural differences is also important causes, in terms of our domestic enterprises are basically in the hard work of the stage, for abroad, especially in developed areas of the state enterprises in terms of Ji Benshang stage of a welfare society, towards work attitude is different, treatment is not the same as the calculation of labor costs, often conflicts occur between employers and employees, we will produce in the country do not think the issue of labor disputes to the United States and France is a big problem.
The Chinese market is in a stage of development of a new round of domestic demand, Suning Appliance to see good opportunities, but also see the home appliance chain industry needs to operate from rough to refined management changes, Suning Appliance although clearly to be included purchasing, sales and service operations, including changes to effectively enhance the operation and service quality, and develop corresponding strategies to enhance learning and research is also an important means. Reference to the Development of Chinese home appliance chain targeting Europe and the United States and Japan, while Japan's urban layout, consumer characteristics, consumption habits closer to China, the company shares laox of Suning Appliance is built up a very good overseas platform that Let the Chinese home appliance chain enterprises to understand the international consumer electronics market, learning advanced experience of international home appliance retail, which is in fact a long-term development strategy Suning integral part of Suning Appliance will be able to speed up innovation and development in the Chinese market and further enhance the company's core competitive level.
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