Contempt experience, interactive brand marketing
Throughout the years of Olympic marketing, although marketing is closely linked with the basketball, but for the interactive class has to experience the effectiveness of marketing activities is lacking. Relying solely on advertising, superstar endorsement of the “high-altitude bombing” the spread of model utility, used in many brands have been continually decline, the shortcomings of this model is that foreign people feel superior to the masses ignored the communication with consumers. Although this model can create, build brand awareness, but today’s consumers pay more attention to the Nike Air Max 2010 brand and the consumer between the emotional communication between the experience the consumer. These marketing camp, making the brand very easily lead to trust, intimacy and belonging, and easily among the many brands tend to build their own brands and brand preferences, especially in the well-known brand has a certain time, the effect ideal. With China’s economic development and improving the quality of the increasingly rational as consumers and not easily advertising, superstar endorsement of the brand will pay, they pay more attention to the brand with them emotionally.
Li Ning Company sponsored the students, “3 on 3” basketball, 9 cities, 120 universities, 2,536 teams, battle field 5300, was warmly welcomed by students, Li Ning launched the emotional communication with students; 2005, Li Ning sponsored Sina “I’m mad for shoes,” Forum, 200 National People’s Congress party: When the sneaker with a hacksaw blade and TOPGUN Li Ning basketball shoes to dismantle and found the shoes of the technical content, professional and NIKE, ADIDAS and other frontline comparable brands. After gathering a large number of evaluation on the TOPGUN basketball shoes in major Nike Air Max 24-7 shoe sneaker site is these spontaneous release.
Students basketball Wholesale Nike Air Max shoes is an important consumer group, you can try with the local Olympic Education, Sports Management institutes, universities organize “PEAK Chinese Basketball Championship” marketing campaign, is recognized by setting the prizes for the players, on a regular basis (once a year or two years time) a national basketball event, stadium course, nature is better in college. Also, consider doing business in the Peak has similar activities in countries, mainly in several countries proposed to carry out “PEAK Global Basketball Competition”, select the top-ranking schools in each country team, then the global friendly, and then Ping Chu worldwide ranking. Pick companies with the need for high-intensity television media publicity, the promotion of this activity to meet the other top-ranking schools can team for publicity to get more support from the school. If you can play this event caused an international exchange of college basketball tournament, then the Olympic brand will certainly benefit greatly.
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