Event marketing, sports shoe speed the process of internationalization
Recently, with the successful closing of the Guangzhou Asian Games, with Asian companies to carry out various sports marketing overwhelmed rewarding, winning all eyes once again to get more brand awareness and influence. The use of the domestic sports Wholesale Air Max 90 shoes sports marketing enterprises involved through the whole product line, with the precise positioning consumer demand for their product promotion and opened up communication with the consumers, the new platform, brand affinity and greatly enhanced international competitiveness, completed a national brand into the international transformation.
It is reported that, in this session of the grand opening of the Guangzhou Asian Games, all the Asian Games staff and volunteers dressed in costumes 361 degrees, all countries played placards staff are not put in 361 degree collar LOGO, including Malaysia, the Philippines , Indonesia, Korea, Myanmar, Laos, Cambodia, Brunei, Maldives and other delegations were dressed in 9 countries provided by the Asian garment 361 degrees, 361 degrees really gave a face of harsh competition. Unprecedented interest in the implementation of results, making the world’s 4.0 billion people’s eyes are clearly visible to see the brand logo on the shirt, demonstrates the solid strength of national brands, so that 361 degrees of national brands on the big events at the Games done limelight.
Meanwhile, the Asian Games in the use of such a large spread on the brand of sports, in addition to 361 degrees access to the brand invested heavily in upgrading the influence, still technological innovation, market share, industrial chains, etc. have also been further improved. According to Three Six Zhao Feng, director of Sports Marketing Center was introduced as a senior partner in the Asian Games, Asian Games 361 degrees 42 to create a professional race equipment, and work together for the Asian Games, Asian Games Torch hand, volunteers, officials and referees to provide a high quality and high cultural value-added series of equipment. Synchronization through the use of land, sea and multi-dimensional construct, has been accounted for to some extent, the Asian Games had marketing opportunities. During the Asian Games, 361 ° in 31 provinces and regional Nike Air Max 24-7 sales network, including more than 5,900 stores authorized to operate in the terminal will create a unique image of the Asian Games on the theme of space image, in order to meet the shopping needs of consumers and experience.
361 degrees in sports marketing, leveraging internal and external expansion of operations and other aspects of the support system established a set of products in technology, features, etc. With the support has also been around the world with a market channel to achieve the same size and the expansion of power system, the real sports marketing and corporate brands in between upgrading a “highway” to achieve the overall process of national brand national rise. 361 ° with senior partner brings its eye. We also have reason to believe that this group of industry leaders in the promotion, through the vast experience of trial and the impact of sporting events, especially in technical innovation, scale of manufacturing capacity and Nike Air Max 2009 sales network layout and so on the strength of the joint efforts of the domestic sports shoe sports marketing will turn a new page, footwear brands international expansion just around the corner!
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