Starting from the bottom of dry
Ding Junxian born in 1980, is the founder of Ding Qinghua starling second son of shoe. According to Chinese tradition, the eldest son inherits the family business and the probability of power more bigger. However, in the starling, Ding clan, Ding Junxian brother is responsible for production management within the enterprise; Ding Junxian is responsible for external marketing, brand development, etc., and served as CEO presided over the post of the overall situation. “This division is based on the character of our brothers and expertise to make. Quanzhou are so many family Nike Air Max businesses, such as the small air force and Ding Zhizhong Anta brothers, it is not surprising.” Dingjun Xian said.
In fact, in 2006, before the post as CEO, Ding Junxian has been concentrated in the company of 7 years to take root. Ding Junxian said, with the Taiwanese, like many entrepreneurs, young, he does not like school, but respect for commerce and business management, so the high school graduation, he entered the factory. Start from the bottom, which is the father of Ding Junxian requirements. “This is our family practice, not because I am the son of the chairman will be able to direct a manager.” Dingjun Xian said that the first year, he came to the workshop, from the most basic sewing dry, the year the workshop rotation in all types of work, “The goal is to understand how our products are out.” The next year, he changed positions to the procurement, where he really came into contact with the Air Max 90 business, learned the basic operation of the road. Two years later, he turned to make sales. This is a business survival and development of the most important part, where Ding Junxian thousand is 4 years.
“Others may feel that such an arrangement a little step by step, however, to manage a Nike Air Max 90 business, a part of any of them are indispensable.” Dingjun Xian said. In the marketing segment achieved good results, he became involved in the overall enterprise business activities. By 2006, Ding Qinghua that his son’s life experiences have largely been made on the appropriate division of two sons after they gradually delegation of authority, their own business management is fading. Ding Junxian as General Manager CEO, the overall charge of starlings, the year he was 26 years old. “What I did say something to convince the father or the special trust, the details may be difficult to say, this should be a subtle process.”
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