Nike hosted the “DestroyTo Create” as the theme, invited liu xiang attend
The spring of 1985, the United States hundreds of millions of television viewers to see such an advertisement: a basketball court quickly roll it toward one end, waiting for a handsome guy in there, easy to wear colored shoes with a foot hook the ball into the hands of and began moving the ball at the same time, the engine came the harsh engine noise, the roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan’s “Walk in the Clouds”, even if nike air max 90 the audience had never seen the basketball game will sigh in his superb skills. This ad is not only a proof of Jordan has a special ability to fly, but also hinted that his feet and the shoes have necessarily linked. In this ad, that magical young man is the famous sports star Michael Jordan NBA, his pair of shoes at the foot of the famous brand “.” Before retiring, Jordan “Phil Knight and turn me into a fantasy figure.” And there’s Knight is the “Nike” the founder of his, to a small company into a large Group, the once unknown superstar Michael Jordan pushed to the position.
Nike do anything before you consider our strengths, because we uphold the do anything, especially in corporate responsibility, particularly in such large-scale action, relying solely on one side, business or government, or NGO, are either do not do. We each party to play to their strengths and play to their own resources to be able to reach everyone wants to achieve results.
Speaking of Nike, a lot of people say it is sports, but when it comes to sports, a lot of people think Kobe is a big star, and Manchester United, Barcelona, and so such a big club, you said these are just a Nike sports competition advocacy, the But the real nike air max 24-7, in particular our corporate responsibility, we in the advocacy and implementation of physical education in the people, especially disadvantaged youth development, sport can also can not be ignored.
Give a very small example, we in this project has been in China for many years before the flow of youth sports community projects, in this project, we focused on the characteristics of youth mobility, they face the difficulties of life in the city, we sports activities designed a very effective means of teaching experience, through changes in the form of physical activity, and child-centered change in the way of communication, so that these children experience the full experience of physical activity among basketball, learning to trust each other , learning to collaborate, communicate, communicate life skills that help them better face the future challenges.
In the affected areas, we see young people, schools are a serious blow to most of the children of trauma is not very deep, also took a hit, there are shadows. We feel that we should take Nike’s strong points, that is, concepts of nike air max 2009 exercise, the power to understand aspects of sports expertise to help these children, we and our international partners, and China’s disaster relief project partners – China’s poverty alleviation Foundation, in particular, to design a youth psychosocial programs, using sport as a means to help these kids out of the shadows.
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