The sponsoring brand awareness more than the official
On dozens of dresses with a beer, please mark out the arena by the Dutch girl, which became the World Cup Highlights rejected the “hidden market” a major evidence. But outside the arena, innovative marketing tool has so many brands to achieve a “ride” the purpose of the World Cup. Nielsen recently on the blog, bulletin boards and social networking website word of mouth network traffic analysis, the Cheap Nike Shoes results show that consumers recognized sports brand Nike has been associated with the World Cup, the proportion was even higher than the official World Cup partners and sponsors , and second only to Nike, Carlsberg and Pepsi is marketing successfully hidden the two brands.
Nike has not sponsored the World Cup soccer tournament? If you answered “yes”, then that proves the success of Nike marketing recessive. In fact, Adidas is the official sponsor of the World Cup brand. Relevant information, participate in the World Cup finals in the 32 strong contingent in the team dressed in Adidas jersey number to 12. And Adidas has also produced the Star Wars-themed commercials, and to invite David Beckham to perform. Commercials released this week, attracted more than 200 million people click on Browse. Nielsen results show that all the official World Cup sponsor brands, Adidas, identified by the consumer associated with the highest level of the World Cup.
However, high-level enough to make Adidas surprise is that Nielsen’s survey also showed that over the past month, in various English sites, its rival Nike, the amount of Discount Nike Shoes information linked with the World Cup was actually A Adidas twice! Analysis, although not an official sponsor of the World Cup, but there are 32 teams, including Australia, including nine teams wearing Nike brand uniforms, and the latest star-studded global advertising film “Write the Future “Nike on the network attracted more attention. Performed in the advertisement not only Wayne Rooney and C Luo et superstar World Cup, also includes a basketball star Kobe Bryant, tennis star Roger Federer and animation Star Simpson. From mid-May date, the commercials on You Tube click on the rate has been as high as 14 million times.
Second only to Nike, the successful marketing of the World Cup there are hidden Carlsberg and Pepsi. Carlsberg (Carlsberg) although only the brand sponsorship of England, but in the English network, is the number of users referred to the World Cup is almost four times the official sponsors Budweiser. Part of the reason is that Carlsberg in early May release of All-Star ad. This is by the rock band Wholesale Nike Shoes Kasabian, explorer Sir Ranulph Fiennes and Olympic rower Sir Steve Redgrave and Dame Kelly Holmes sportsmanship a common interpretation of the ad conveys, “This is probably the most outstanding team of global dialogue,” the message.
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