Custom Calendar: Designing the Perfect Ones
The present age is an era of presentation and promotion. A sub-standard product that features more on TVs and is a regular member of tabloids is viewed as worthier than a more effective one that is more effective but has never been a part of any kind of promotion. Only content cannot survive in the market, it always needs a glamour quotient attached to garner consumers for it.
Few handy Tips Discussed
- Personalized calendars, or custom calendars, as they are popularly known, are one among the most result-yielding marketing tools. They have become a hit among the companies now. A calendar that rests upon one’s table beside the desktop assures one of one’s market worth, and that too for a year.
- Designing a customized calendar can be quite a task, as it involves the commitment of twelve months. It is generally placed at a point where it can be seen every now and then, thus it is all the more important for the calendar designer to put all his efforts to make a piece of art that the onlookers would appreciate.
- The professional printers who take up the task of printing custom calendars considers several factors before giving the final look to the product. The selection of right size, right paper, right mode of printing (offset printing or screen-printing) and the right pictures etc. are some of the things that are analysed before setting out to print it. Distributing the calendars at the right time is another concern. They should be put to use by January itself so that it caters to its purpose.
- Using the right images is the very basic step of beginning with the work. They must be visually appealing, and relevant to the field of the client. There is no sense of using floral patterns on the leaves if the client belongs to the liquor industry. Similarly, a cancer-specialist doctor need not have depressive images of the cancer symptoms. The message must reach the target audience clearly.
- The custom calendars must be sized perfectly. They should not, in any rare case, outdo the work computer placed beside it. On the other hand, they should not be very small either, so that the calendar does not become a headache for the client to trace the current date on it. The font-size and the font must be legible enough. After all, there is no use of putting money into something that does not prove of any use.
- Using the right paper is perhaps the most crucial of all the other tasks. A paper that is not glossy enough to reflect the light is generally preferred, but the paper density is what is approved before anything.
All said, it is safe to conclude that custom calendars are the perfect marketing strategy, and the right gift from a client to the customers, so that it leaves an ever-lasting impression, and is remembered even when the year has ended.
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