Do you know who’s using your website?
If your website is important to your business then timely knowledge about your site visitor is vital!
Web analytics software performing as a SAAS (Software as a Service), delivers data about each visitor within minutes to your office computer screen. Reviewing this data will educate and provide clues how to improve website message, site usability, what pages viewed, where the visitor lives and how they found your site.
In today’s competitive internet marketplace you need intelligence delivered in minutes (not a day later) and it must be easy to understand. The advancement in web analytics software allows this to display on your computer for pennies a day.
Advanced web analytics platforms provide this data:
• What zip code the visitor is located in when viewing your website.
• How they found your site
• What pages they viewed and how long.
• What computer and browser they used.
• Alerts with details about completed purchases or form requests.
• Permits monitoring of visitor actions in real time on your computer.
• Smartly packaged making it easy to use.
The data provided makes it possible to make intelligent decisions about:
• How to optimize your website
• How to improve usability
• How to maximize your marketing campaign
• Are you getting to your target audience
• How to increase your conversion performance
• Do you need to enhancing your customer experience
• Allows you to share performance dashboards
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The modern digital dilemma- Data is everywhere but no one can make sense of it. You don’t need more data. You need the right data, in context, on demand, so you can make a decision or find an opportunity.
live Stats don’t force you to mine for ideas – it delivers answers faster, easier, and more rewarding, your entire organization can utilize the tools to simplify the conclusions.
Enterprise Level Web Analytics Features
• Track everything in real time
• Displaying knowledge is usable format
• Separate traffic into mine able folders
• Track web advertising campaigns
• Easy & Intelligent conversion tracking
• Email alert of specific actions
Exportable Filtered Data
The new analytics software comes with incredibly advanced filtering capabilities, measuring any number of correlations to any data source. Enterprise level filtering does not mean “analytics experts only.” Most new analytics software packages have made it easy for the site owner and staff to practice performance focused marketing. And the CSV format exports will allow you to use this data in other systems and for presentations.
The Right Information Right Now!
Perhaps the most visible difference between older stats and the new software is the usability of the software displays. The report displays are easy to view and they provide clear understanding of the data presented. And that’s just one of many major leaps forward in usability plus the capacity to simply click any interesting data point to dive deeper. When you create a new campaign in Facebook Ads or Google Adwords the analytics software is smart enough to detect the landing pages, and provides one-click confirmation of conversion pages within minutes. No double entry needed. While displaying all the types of inbound traffic your campaign is driving.
The Power of Real-Time Analytics
The new wave of analytics software offers a Real Time live view about website visitor’s activities, tracking marketing results, leads generated and optimization efforts. You never wait till the next day to measure results.