Are you Uncovering the Smiling Faces of Luxury Watches?
I was aimlessly flipping through many magazines at the doctor’s workplace the other day, when I had a sudden epiphany. No, my name didn’t get named in the time of my actual appointment. On this certain day, I noticed something I never noticed ahead of. Each single advertisement for luxury watches had the time set at ten:ten, give or take a minute. Actually every extremely single advertisement featured the time ten:10?Gucci watches, Raymond Weil watches, Omega Occasion Montre, you name it, it was 10:ten and I wanted to understand why. I was so curious and intrigued by this observation that I created that I decided to complete some analysis online about it. There will need to happen to be a purpose why each single advertisement I saw set their watches to ten minutes past ten o’clock.
It turns out that there is this theory that’s been made by the general population, not officially confirmed by advertisement specialists, about this watch phenomenon. The hour and minute hands form what appears like a smiling face with all the purpose of evoking feelings of happiness in the viewer, together with the hope of the viewer will really feel even more inclined to purchase the featured watch. Moreover, ten:10 is symmetrical and thus, additional aesthetically pleasing. Needless to say, this theory is just a theory, but when I continued reading significantly more about this, I became more and more convinced that this clever promoting tool will not be only true?but basically functions.
In accordance with a 2008 New York Occasions post, since the name and logo of a watch brand is commonly placed on the upper half on the faces of fine watches, the time ten minutes past ten o’clock frames the brand nicely. Susanne Hunri, head of Ulysse Nardin’s advertising and advertising and marketing, accredits that ten:10 has the aesthetic characteristic of a smiley face and that her enterprise opts for their watch advertisements to read that time. You can even say that this “unwritten rule” that both companies of Montre Omega Homme plus the common population have made has become a general understanding that watches must and need to be photographed at ten:10, even if you do not understand it.
If you are in just as much shock as I was, believe it. Uncovering this phenomenon tends to make me wonder about all the other marketing and advertising tools which can be available. If a thing as effortless as displaying a distinct time on a watch evokes subliminal messages of happiness from viewers, then what else are we exposed to each single day, and how much of our feelings are influenced by what we see? It is difficult to say, but on the subject of luxury watches and their advertisements, it appears like they are carrying out some thing appropriate.
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