Huiyuan Sharu difference between carbonated drinks market, the road can get out?
Carbonated beverage sales decline has become a trend sweeping the world. Markets in Europe and the United States, Coca-Cola, PepsiCo The increase in carbonated beverage business were down there, market shrinkage, in emerging countries including China, although growth in carbonated drinks is still a year, but the growth rate slowed down. Can be seen as consumers Health Food Of growing concern, carbonated drinks seem to bear more and more pressure, and gradually some momentum out of favor. So, in the future competition for water in the world, the business of traditional carbonated soft drinks if the singles signs, surely would not survive. In response to the crisis, Coca-Cola, Pepsi-Cola has introduced "improved version" of carbonated drinks, carbonated drinks hope to extend the life force.
Recently, Huiyuan Announced the formal re-hit 5 billion yuan into the company for years has been occupied by the two cola carbonated beverage market, launched with Juice Carbonated beverages, "fruit juice music." I thus thought, carbonated drinks "add" juice, Huiyuan can get out of a harbor has enabled differentiation of new road?
Been criticized for carbonated drinks less than actually Pepsi, Coca-Cola started two to drink carbonated drinks business has been carrying out urgent "salvation" of their own products, "improvement." Such as Pepsi-Cola introduced a range of water and carbonated beverages in between the new class of fruity sparkling water, "Yau soaked in water," Coca-Cola today introduced the non-sugar, low-calorie low-card "zero" Coke, are interested in catering people to pursue healthy Diet Consumption.
This, Huiyuan through the "juice" adding "soda" in the mix and match approach of innovative products in an attempt to beat market segment diversification strategy to the "long-criticized" a thread of carbonated beverage market, "Nutrition and Health "The new ideas, but out of Huiyuan harbor has enabled a differentiation whether the new road? I believe that Beverage market Competitive, Huiyuan spent a lot of challenges into the carbonated drinks market still outweigh the opportunities.
First of all, from the current market situation drinks, carbonated drinks market outlook is not optimistic. Although the drink carbonated drinks away the body parts through the evaporation heat, a cooling effect, it feels very refreshing. However, large quantities of drinking, digestive and skeletal system would cause harm. Its high sugar content, is an important factor in causing obesity, but also increase the likelihood of dental caries children. So when the concept of health promotion, many consumers have to carbonated drinks "blacklisted", carbonated market has begun to shrink. Single from the "two music" will reflect the transformation of the main trend of the domestic beverage industry. Domestic carbonated beverage market, Coca-Cola and Pepsi has maintained a pattern of two strong hegemony. The past two years, "two music" has begun to reduce the proportion of carbonated beverages, large-scale distribution of non-carbonated market is evident. Carbonate now almost become "unhealthy" synonymous with the industry outlook was not promising, although the support Huiyuan Yao Da diverse segments of the strategy, but the combination of fruit juices and carbonated it seems, "is not very sensible." Although the added fruit juice, it is difficult to change people's ideas have been formed.
Second, Huiyuan "Le fruit juice," the pressure not only from fruit juice, tea and other beverages segments, the traditional carbonated beverage products, competitive forces should not be overlooked. This time, Huiyuan way through the mix and match innovative products and attempted to "two music" in the field of carbonate-face. But the "two music" has been the carbonated beverage market to their own back yard, the side couch How can others snoring sleep? The two foreign giants in the face of the siege, the market share of Huiyuan would like to win even more difficult, "Tianfu Cola", "Cola" is a lesson for all.
But do not absolutely, launch the Huiyuan juice containing soft drinks, "fruit juice music" is also a good one. "Le fruit juice" orange juice and lemon juice carbonated drinks have two products, consumer groups targeted fashion, healthy young people. The market compared to traditional soft drinks, fruit juices Huiyuan music, particularly in the fruit juice to add carbon dioxide, caffeine, phosphoric acid and the synthetic pigment products. Because of this, Huiyuan hit the "Nutrition and Health" slogan, to strong words against the Coca-Cola, Pepsi-Cola soft drinks giant the traditional.
Moreover, Huiyuan Juice Group for the music of R & D results over the past year, invested heavily.
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