BenQ strategic cooperation GOME stores to accelerate transformation to the 3C –
2008 5 29, "BenQ? Gome strategic cooperation project launch?? Cum BenQ notebook new conference" held in Beijing. Both sides became a strategic partner, China BenQ PC products the United States will become the only national authority 3C store retailers. From mid-June BenQ's notebook, desktop, mobile hard drive,
Projector
State and other products will be fully landed more than 1,200 U.S. stores nationwide, including the Yongle, Dazhong, triple, black swans and other chain store sales. It said Li Juntao, vice president of Gome, China BenQ cooperation with the U.S. first-year sales target will provide 11 billion plan to double next year.
States U.S., BenQ strategic cooperation project launched
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Home Appliances
Transformation to the 3C chain stores
3C store is no longer a new concept, more and more consumers are buying the original computer
Digital
Cameras and other consumer electronics channels from the original Zhongguancun, IT stores turn its attention to the United States as the country more secure that a professional after-sales home appliance chain stores and going. In fact a number of IT products in foreign countries are integrated in the basic home appliance chain, such as Best Buy is an example. Compared to the original store in Sheung Shui IT mainstream hybrid, no after-sale protection, pricing confusion, appliance chain will have a proper supply channels and good after-sale protection.
It is understood that Gome now more than 280 cities in the country has more than 1,200 stores, not only to the largest home appliance chain, or the domestic and international well-known consumer electronics and digital products in China's largest commercial channels of cooperation in recent years rely on accurate market orientation and innovation in business strategy, by a home appliance chain into a comprehensive business platform for consumer electronics products. Last year, the country the United States took the lead and Dell all-round development of cooperation, and with Microsoft VISTA systems in the promotion of legitimate software pre-installed to achieve the depth of such cooperation, the current US-China business HP HP, Dell, IBM, Apple, Toshiba,
Samsung
, Hua Nanshuo, Lenovo, Founder, Tsinghua Tongfang and Haier brand, Country United States by virtue of the advantages of scale and strong industry voice has become an integrated digital, PC business, professional IT channel cargo business, but also the global consumer electronic and digital products sales channel for the second largest provider, to provide consumers with more variety, more affordable, personalized, diversified services.
BenQ's lung power comes from its strong manufacturing capability?? BenQ Group, the Group's total of 12 independent companies, most notably AU Optronics, Taiwan's AU Optronics LCD LCD
Panel
The top three global manufacturing shipments. BenQ BenQ brand was founded in 2001, the products are digital cameras, projectors,
Mobile
, Notebook, desktop, mobile hard drive and other IT products. BenQ currently 28 countries around the world to establish 43 positions, 198 of its products won international awards, 2007, BenQ Group turnover of 22 billion U.S. dollars.
Group Executive Vice President Wang Junzhou countries that the United States, China BenQ's direct supply beauty and, direct marketing, that PC products to the consumer groups are increasingly concentrated in countries like the United States, Yongle, Dazhong such a large chain of channels. States United States States in 2002, computer sales, major efforts to test water after the second year was made 130% performance increase. Through the establishment of this direct sales model, on the one hand save a lot of operating costs and provide consumers with more cost-effective products and services, on the other hand, manufacturers can also be faster and better feedback through the chain, direct knowledge of market demand, better develop new products close to the market. "PC products the future direction of circulation must be in the big chain channel" Wang Junzhou said.
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