Advocate questions
Wholesale Nike Air Max NIKE enable China’s first trapeze from Liu Xiang, Yi Jianlian speak, Reebok signed Yao Ming, and Guo Jingjing, and other Coca-Cola in hand, we can see Chinese people seem to prefer foreign speak, to show its localization, while Chinese brands tend to borrowing of foreign stars, to show its internationalization. This is understandable. I would like to say that recent Olympic spokesman, though he is NBA star, the recent popularity is rising, but eventually most of their influence in the basketball industry. Chinese athlete Liu Xiang, Yao Ming is quite different, they represent a high degree, in all fields have a remarkable influence. In fact, they are also very influential in the international force.
Sporting goods industry is aware of such a reality: professional basketball equipment sales in the company’s overall Nike Air Max 2010 sales accounts for only part of the contribution, there is still mostly supported by the leisure products. These non-serious sports enthusiasts, they are part of the professional leisure products and equipment or even a major consumer groups, but they globrand.com events for the sports industry does not care for the basketball star may be poorly understood. Therefore, the opening in various fields has a strong influence of the stars, will these non-severe impact on sports fans, at the same time take into account non-professional basketball equipment users.
Li Ning, the company had to hire a professional organization company conducted a survey showed that non-serious sports fan is the main force to buy its products are distributed in second and third tier cities, which can get a glimpse. Obviously, I want to explain Battier can not play the kind of influence. Objectively speaking, Yao Ming is the best Olympic spokesman for international strategy, but has dated other people. Also, not much for Liu Xiang for Olympic NIKE signed away no problem, why the Chinese star Yi Jianlian, the next, but also for the NIKE income?
China’s sports brand, whether the endorsement of the operation, we should also pay more attention to growth and the star players from the simple interest of Air Max 24-7 business partners to become associated with a strong backing and support of the star as a bridge to shorten the brand and between consumer groups, the distance of time and space, rather than a tool for their crying.
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