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Due to the nature of the industry, public relations efforts can be difficult to quantify to clients. Because of this, justifying return on investment (ROI) for PR tools such as news releases can be tricky, and depending on the purpose of the release, reporting may vary drastically. It is important to measure PR programs against […]

Many people describe VoIP technology as the future of business communication, but what benefit can using such technology provide to small business users for their phone systems? By using internet protocol or data packets instead of a traditional analog connection, VoIP (Voice over Internet Protocol) transports phone conversations anywhere that computer data packets can go. […]

Defining success in the online world of advertising is very different from the definition used to measure the success of traditional print advertising. Without some critical components, the transition to a digital program and its success can be hampered. The five factors below create a solid foundation for an advertiser to embark on or improve […]

Increased Productivity With wireless LAN, users are able to physically go wherever they need to go and still be able to access any data they need from inside the office. No longer do employees have to worry about signal strength being degraded due to cable distance limitations, lost connection areas or unreliable communications. Instead, wireless […]

What is wireless LAN? The first question you need to answer when determining whether or not wireless LAN is a must-have for your company is, “What is wireless LAN?” Wireless LAN, also known as WLAN, stands for a wireless local area network that links two or more enabled devices over-the-air and allows for Internet connectivity. […]