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Are you among those business owners who are underestimating the marketing power of envelopes? Perhaps you have already forgotten this marketing tool with the widespread use of email, smartphone, and social networking sites. But you have to understand that you would still need to send letters, cards, and other forms of printed communication to your […]

How much do you really need to spend in promoting and growing your brand? Not much really. Your promotional activity would require consistency, compelling messages, and the right frequency of sending your materials to help build your brand over time. It’s important that your brand has a purpose so you would know where to go […]

It’s intimidating. It’s overpowering. And sometimes just too much. In today’s high speed digital age, information comes out at every direction often getting us confused with what to believe and follow. But businesses love the information age. This is their chance to touch their target audience in every angle. They try to create information-laden marketing […]

Communicating your value and benefits to your target customers is the main goal of marketing. Whatever product or service you provide, you need to tell your target audience the benefits you provide. Let them know how important your products are in solving their problem. You have to make them feel that they can’t live without […]

Are you trying to build a strong brand for your business? If you are, what strategy are you doing? Do you immediately dive in and promote your brand, or do you put in your foot first trying to get a feel of the water before you splash? Remember that you can’t build your brand in […]