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Many say that preparing a business plan is more an art than it is a science. It is really both. You need to have an effective business planning process and a good format. However, don’t just fill in the blanks on a business plan template. Successful business planning comes from asking yourself questions in an […]

To have a successful venture capital raise campaign, be sure you have solid Business Plan in place. As experienced an Business Consultant with a background in private equity and business finance, I see many business plans, marketing plans and strategic plans that simply don’t meet muster. Give yourself the best chance possible by spending some […]

Why use Mass Media? Well, it gives you a wide spread identity and recognition, which in turn, makes your localizeed marketing more effective. It helps you establish and maintain a brand. Mass Media is far less expensive than it has ever been, and it now widely offered to small businesses. Most businesses think that using […]

An experienced and effective business consultant has a broad range of business experience, with both experience with a wide industry range and some specialization experience in targeted business groups, Typically a good business consultant will have twenty or more years experience. Having an MBA isn’t enough. It is the real world business experience that makes […]

Writing, developing and implementing an effective and successful Marketing Plan begins with a sound market and industry analysis and finishes with a Marketing Strategy and Marketing Programs, ready for implementation. The marketing plan should not be developed and implemented independently; rather, the marketing plan is more effective if developed with your Business Plan products and […]