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A MarketingProfs report states that “Across the various platforms, brands cited the following adoption levels: Facebook (87%), Twitter (83%), LinkedIn (76%), YouTube (66%), and blogs (57%).” There are many new social media channels rolling in every day and marketers are continuously pressurized to engage prospects that are active on each of them.  In social media […]

The sales and marketing connect is imperative for the success of any lead generation program. This connect ensures that there is a common understanding on lead stages and what strategy to use during these different lead stages. Marketing automation solutions have always helped to bridge the divide and enhance the overall performances of the sales […]

The increase in the use of smart phones, has led to the increasing demands of different mobile applications. With the change in the time, mobiles are not just a medium for making calls; they are also used for many other purposes. The support of applications is mainly responsible for separating a normal mobile phone from […]

The technological innovation over the years has led to wide use of  technology in every sphere of life.  Business houses too have adopted the digital behaviors and depend a lot on the world wide web, e-commerce, mobile computing and social media networking. The enterprises today while moving on to become global entities, are shifting from […]

Websites may be registering high website hit rates, but the number of prospects who actually take the product or the solution seriously may only be a negligible portion. Nevertheless, this insignificant bit may give rise to huge business opportunities because of the industry segment they belong to or because of the need of your product. […]