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Find out what it takes to execute a successful B2B lead generation program. 1. Establish Lead Profiles In B2B marketing, it is important to first establish whom the marketer must pursue. Establishing lead profile is the activity of determining who exactly fits into the ideal buyer image and then pursue only those prospects actively. For […]

With stiff market competition insurance businesses need to have an edge to be ahead of all competition. Insurance firms are also experiencing a shift from the regular in business model as most tech-savvy customers demand online services, compelling companies to ensure a unified customer experience across diverse sales and service channels. Various departments, agents, collection […]

With the development of internet technology and its varied usages, eCommerce and online trade has flourished and has become the very nucleus of e-Business. Though used synonymously, eBusiness and eCommerce differ in meaning and nature. eBusiness has a broader scope as compared to eCommerce. On the other hand eCommerce comprise all the money related matters […]

As the business world enters the globalized environment, the wide customer base that is created, demands for solutions against complex business requirements. The enterprises in turn try to meet these demands with the help of modern technological innovations. The process however demands enterprises to continuously monitor develop or maintain the lifecycle of the product or […]

The technological innovations over the years have given birth to data storage in digital form. Whatever be the type of data, this forms the foundation of  information and is a valuable asset for every business enterprise. In fact today’s digital data is as valuable as the currency as any loss in data leads to heavy […]