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B2B lead generation can be effectively leveraged with the help of intelligent marketing automation services. Marketing automation solutions and services provide the following benefits to B2B marketers. Centralized database Marketing automation software helps marketers to manage their leads database from one centralized platform. Whether it is consolidation of leads from different sources or providing separate […]

Content management in B2B is all about how a marketer is able to effectively use content to project his product or service to his prospects and customers. Here are some important pointers in B2B content management process. 1. The product or the service is always the hero. Assess the unique problems it solves or addresses […]

Social media is a forum that can be well utilized by B2B marketers to create the necessary exposure they need for their businesses. B2B marketing is highly complex because it involves a group of people in the prospect company to take a purchasing decision, and hence involves detailed planning for prospecting and nurturing activities. Involving […]

New and advanced technologies such as the cloud infrastructure that help in reducing the IT costs are in great demand. However, these new technologies have also made companies more vulnerable to online attacks. The security concerns of the IT infrastructures are increasing due to less staff and cost cutting methods. Although several security options are […]

In order to effectively manage virtualized IT environments it is essential to understand how the virtual devices, hypervisors and other crucial components fit into the broader framework of IT service delivery. Attaining a level of understanding might appear challenging in a dynamic virtual environment where change is the constant element and there is zero mapping […]