Archive for the "Internet Marketing" Category

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Innovative Software

When the term “Web 2.0” was coined, the emphasis of the term wasn’t the Internet or even existing movements on the Internet, but more the software used online that would eventually drive the Web 2.0 movement. Without software, there would be no Web 2.0. New and innovative software is crucial for the development of more […]

Using Google’s Keyword Tool

Google has created a great free, online tool that can help advertisers see what people are searching for online and the related words that they are also using in their searches. In this exercise, the basics of the Google Keyword Tool will be outlined. See For Yourself As a business, if you’re considering using any kind […]

Using a Website as an Info Magnet

Website owners that are not using their sites to collect e-mail addresses should start right away. A website has far more visitors than actual buyers, and the site’s objective should be to convert more and more of those visits into purchases. Remember, visitors don’t just stumble on sites. They end up at a website because […]

Cost Per Impression

Another type of online advertising that doesn’t have much to do with keywords or search engines, but should be noted is cost per impression (CPI) advertising. In CPI, websites that wish to increase their visibility can choose to advertise on various websites. In a CPI relationship, the advertising website agrees to pay the hosting site for ads […]

Click Fraud

The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money. Click fraud, in essence, is any kind of fraud involving repeatedly clicking on advertising with a malicious intention. There are different types of […]