Archive for the "Software" Category

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Useful Social Monitoring With Social Analytics

Social media has evolved manifold. It is indeed much more than few idle tweets or random likes and shares. Responses in social media create a story, whether it is about a brand, product, service or a consumer experience. Simply put, it’s about gathering perception and social engagement. Therefore, it is essential to invest in social […]

Phishing Attacks And The Way To Combat Them

It has been noted that most Phishing attacks occur on compromised and corrupt web servers, where the phishers and third party intruders can place their phishing web pages unknown to the site operators. This method helps the phishers to gain free hosting and complicates the take-down initiatives, as a suspending domain name or a hosting […]

Value of Software Certification for the Software Engineer

Technology and its innovations have made a mark in today’s business world. With both small and medium enterprises and large corporate house so dependent on the technology and computers for a networked environment, the need for skilled, competent, software engineering professionals is greater than ever.   The Software Engineering field though relatively new as far as technological […]

Anti-Counterfeiting Solutions To Combat Brand Dissolution

In the past fake branded products were sold at the back-street market stalls or by vendors carrying suitcases on the streets. Today this phenomena has become even more pervasive with the advent of internet technologies and eCommerce and are attracting purchasers from various sections. Thus, brand counterfeiting has been on the rise over the past […]

MAP Monitoring Solutions to Protect Products and Brands

Manufacturers and suppliers have their own pricing guidelines. As there is a Recommended Retail Price (RRP) or Manufacturer’s Suggested Retail Price (MSRP) for a product, there is also a Minimum Advertised Price (MAP) for each product. RRP refers to the maximum suggested price at which the retailer can sell products. MAP refers to the minimum […]