Transition 2008, many shoe shoe Guangdong either close down or go into exile
Dominate the footwear industry in Guangdong has been for many years, however, after many years of sustained high growth, the footwear industry powerhouse in recent years has successively experienced “labor shortage”, “power shortage”, “oil shortage” and the hit, plus the continued appreciation of the RMB, and some regions or countries of trade protection, so that shoe faced with severe challenges in Guangdong, many Nike Air Max 24-7 shoe either collapsed, or breakaway. Under the Asia Footwear Association’s statistics, more than five thousand shoe in Guangdong, there are more than a thousand failures. Except for some closure, but about 25% in Guangdong and another in Southeast Asia such as Vietnam, India, Myanmar and other countries set up factories to 50% of the Mainland of China, provinces such as Hunan, Jiangxi, Guangxi, Henan and other places to set up factories.
With Guangdong’s land, labor and other costs increase, part of the shoe closure is an inevitable trend. Means that the shoe industry in Guangdong is entering a period of transformation and upgrading of the labor pains. Observe the status of the domestic footwear industry, we will find, with the same shoe base is of Jiangsu, Zhejiang, Fujian Province, compared to the same in the face of the RMB appreciation, rising raw material prices and other external macro environment, Guangdong system Air Max 24-7 Shoes are the hardest hit. The reason is the river of Zhejiang and Fujian and other places in opening up the domestic shoe sales channels, while also expanding their own international marketing network, and in this shoe than the competition, Guangdong chips more than 80% of the Guangdong enterprises is taken to processing trade organization of production and sales.
At this point, Guangdong shoe should seriously consider. Because of over-reliance on Guangdong shoe this mode of processing trade, both at home and abroad did not take “two legs” to walk, but also in the absence of independent brands. It is for this reason, leading to a house shoe Guangdong collapse and migration, thereby enabling the shoe industry in Guangdong fell into crisis. This also reflects the status of manufacturing in Guangdong, that is low cost, low profit, lack of independent brand and technical content of the labor-intensive manufacturing enterprises do not have the core competitiveness, once the loss of the comparative advantages of low cost, not simply facing a crisis production crisis, but a crisis of survival.
To solve these problems, not only to increase brand awareness of Guangdong shoe, increase R & D investment, local governments also need to upgrade the supporting industries. At present, the footwear industry in Guangdong, a low-cost advantage after the loss, should do is to improve the technological content of products, build their own brands. Wholesale Air Max 90 Shoe of many, the future has only one way: only way out is the business of technology research and development, no technology is always controlled by others, must be market demand, technological innovation as the driving force to accelerate the strategic transformation, efforts to improve the technology footwear content and added value to the technical advantages of change.
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