Reduce intermediate links are the survival tips
2009 year because of the continuing impact of the financial turmoil, China’s shoe machine industry are very large impact. Shoe prices by going bankrupt, the impact of Nike Air Max 2009 footwear sales blocked, many shoes into a corner. But the reporter has learned, Dongguan City, Guangdong Province, Xufeng Machinery Plant is in the crisis access to new development. Dongguan City, Guangdong Province, Xufeng Machinery Factory General Manager Mr. Lin Zushi said: “The financial turmoil on our company did not cause any effect. On the contrary, our company expanded its production scale, market demand.” Relevant person in charge with the company’s ongoing communication , the reporter found the secret of the company: reduce intermediate links, sharing client.
Mr. Lin Zushi introduced to: “In order to better deal with the crisis, our company has taken new measures to stop production and marketing, reducing the intermediate cost of sales, to bring more benefits to the majority of the customers.” In the economic downturn , in order to save business costs, but also to save the intermediate cost, customer profitability, many manufacturers have chosen footwear industry of network Nike Air Max 90 marketing. The company also carried out for the network marketing sure. The company has major footwear at home and abroad website, b2b website up a lot of classes online shops.
Mr. Luo Xiaoming from the company, said: “Electronic commerce and Internet marketing as an inevitable development trend of sales in the future will play an increasingly important role, especially in the footwear industry. Currently shoe machine sales have been from the original to the dispersion of regional, multi-region. a lot of shoes company’s business has shifted to inland areas, and even to Southeast Asia. the traditional Wholesale Air Max 90 marketing model can not meet this situation. E-commerce has a relatively low cost , the advantage of wide coverage area. I believe in the future electronic commerce will become the preferred way of selling. “
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