Leveraging regional market to do so!
Strong brand is not the way, the future will be no way out, many brands attaches great importance to the Northwest market development, and set up branch in Xi’an, Shaanxi Province to manage the path of radiation to all, Gansu and parts of counties (under the meaning of the Northwest’s market the same). Northwest brand footwear market gathered from various quarters, the top three manufacturers in Wenzhou Wholesale Nike Shoes brand purchase amount is currently no one can break a million, ranking the first Y-brand goods amount to 5,000 million also, a few years ago had one or two shoe brand segmentation strategy of price concessions to seize the stage where the superior market share, but down the brand can not be sustained, the reason is that store brands in Shaanxi low barriers to entry, on the one hand the relatively low rent the other hand, do not ask for the product market.
Northwest is still very large market potential, competitors still not reached the stage of establishing a strong market barriers, the competition is still enough space, than the current cost of inputs in terms of the future more and more intense competition is relatively low, Monopoly the expansion of stores have a lot of potential. In the financial crisis, the industry’s confusion of the next winter, Xi’an, see danger in the R machine, when the competitors are still waiting to see, first breaking, competition for business opportunities. Xi’an R After careful analysis, we found many counties and cities of Northwest Air Max 2009 shoe shopping On the surface, the strength of clear, or the opportunity for the substance, as follows:
1, some counties and cities in the mall or take the traditional route shoes city, their original capital is abundant, but their business philosophy in the shoe industry is relatively stable, there is no turning shoe store investment, but the funds shifted to other industries capital chain can not meet the “Monopoly + Shoes City” dual channel construction, this development left to store a certain space. 2, through market research analysis that the market has to go northwest leather brand monopoly routes operated stores open a lot, but most still in training stage, as the market is relatively northwest of their country’s most vulnerable regions, currently No expansion of the trend, and some brands homogeneous competition is very serious, often a lose-lose. 3, other stores are operated by dealers, dealership owner generally more traditional business ideas, innovation is not enough, a lot of shoe dealer is a pure businessman, only to make money, and will think of other reasons. 4, Xi’an R is the group planning the core of the national market area, there is a good foundation for the market earlier, although the shoe store colleagues are available to the homogenization of the product, and R men’s Nike Air Max 90 Shoes in the northwest of the market over the years accumulated good reputation, which is very valuable marketing brought about by the differences in resources.
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