Choosing the right SEO company for your business
The ideas and the whole concept behind SEO is very confusing to many people. Especially to the traditional marketers. SEO is an abbreviation for Search Engine Optimization. SEO is the process of optimizing your website onsite and offsite for the best user experience and search engine rankings so that your website will show up on the first positions when a potential customer searches for the products of services you provide. Appearing on top of the search engine results page will help to improve the traffic to your website and also will give a boost to your sales. Now that you know the benefits of SEO , its simply more traffic and more money in your pocket.
Asses your SEO service provider by asking the following questions to them. 1. Which are search engines you are able to rank our website well on ?
A reputable Search Engine Optimization company will work mainly with the top search engines. They will also work with you to define your target audience and submit to the necessary search engines. If they offer you submission to thousands of search engines, be wary as this is unethical, and no experienced SEM company should do this.
2. What kind of techniques and technologies do you use?
When it comes to this part, its always better to chose a SEO company which has a good reputation online. Ask them what techniques they use to optimize websites. Make sure that they are not employing black hat SEO techniques which will eventually cause your website to be de-indexed from Search engine indexes
3. How long will it take before you get to see the results?
It will take at least 6 months to get results from a search engine marketing campaign. So if the company if claiming that they can get you to the top of SERPs be careful. Search engine marketing takes time to achieve results. To get Complete ROI on a SEM campaign it should take at least 1 year.
4. How many SEO specialists work for the company?
Check if the SEO company is real or it is a one man show working from the porch of his parent’s apartment. Ask them if its possible to get a dedicated account manager for you company. Look for the companies reputation among your friends and see if they have stable or permanent staff.
5. Are there copywriting staffs in that company?
Check it the company has qualified staff for SEO copywriting. SEO copywriters will be able to help you with writing the meta title tags and optimizing the content.
6. Do employees in the company have technical background/website experience?
A SEM company that has employees with technical background/website experience may have an advantage within the SEM world, as there a re a lot of technical issues to be resolved in any project.
7. Do they offer a variety of SEM solutions?
Different companies might need different approach to the search engine marketing campaign. The SEO company should analyze the marketing objectives of the company and do research on the target markets of the company to determine the type of online marketing solutions suited for the company. Just check it yourself, if the company provides a range of online marketing services to promote your type of business to target customers or just one service like SEO or PPC.
8. Do you have any references from past clients ?
Make sure the company has good track record. Ask them for their past clients for references. Also ask them if you can contact them for references and do call them to verify the recommendation.
9. What are your link building strategies?
Many of the search engines, such as Google, take into consideration when positioning sites how many links, and how many quality links, there are to the site. A good SEM company will explain this to you, and probably suggest getting links to your site using different methods. Make sure that the SEM Company doesn’t practice in unethical practices, such as link farms.
10. The SEO company guarantees 1st place positions. Should I believe them?
Don’t believe them. Search engine algorithms are changing from day to day. No one other than search engine can make a guarantee like that. A good SEO company will be able to get you there, but they should never make such guarantees.
11. How much does SEO cost?
Search engine optimization is time consuming and thus expensive. The rates might change dramatically from one company to another. The rate changes depends on the location of the company and the level of service they provide. If you find a cheap SEO company, you won’t probably get the best results. Different companies has different need and therefore the cost of an online marketing campaign will be different too. If you are trying to rank high for highly competent keywords the cost will be higher because of their popularity. If you have a website with hundreds of pages, since each and every single page need to be optimized for search engines, the cost will be higher too. Many of the online marketing companies provides SEO packages with addons at an additional price.
12. How old is the SEM company and does it have hands-on results?
Find out a bit of background to the company such as how long the company has existed, how many employees, etc. The SEO world is very fast paced and is expanding and changing all the time (almost on a daily basis), therefore, a more experienced SEO would be preferable (minimum of 2 years).
Ask the SEO marketing company to show you results from their customers, and ask them who their clients are.
SEO Singapore is a purely ethical and professional SEO service provider. It is a search engine marketing company which provides Search Engine Optimization, Social Media Optimization, Google Sponsor listing and various internet marketing solutions for your online business. He also provides SEO Training in Singapore as well.
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