Marketing – Building A List Of Leads To Email
Are you a direct marketer who is looking to build up a list of email addresses? Do you recognize, as many other direct marketers have now done, that a quality list of email addresses may be the most direct and most cost-effective way to reach out to your potential customer base? If so, you have come to the right place. In this article we will outline a few tips for building up an email list-tips ranging from simply asking for addresses to email appending-which can help you get a leg up on the competition.
The first tip for building up your email list may sound oversimplified, but its importance cannot be overlooked: You need to begin asking your customers for their email address. There are many ways this can be done-ways that will be highlighted below-but the important thing to remember is that every communication or touch point with a customer should include some type of request for an email address. It is estimated that this simple step can help bolster your current email database by at least 10-20 percent in the course of a year.
Asking for email addresses can be accomplished in a number of different ways, but the best approach is to take advantage of your current marketing strategies. This can include your direct mailers, your telemarketing branch, and even web page collection in which you give customers an incentive-free newsletter, discounts, etc,–for registering their email address when they visit your site. If this is the strategy you choose, be certain to include this on your landing page and in a place where it will be easily seen.
Email appending is another route you can take in your quest to collect email addresses, and while this is certainly a quicker strategy than merely asking for these addresses through your own channels, it will cost you a bit more money. Email appending allows you-for a price-to match the records of your existing database with a database filled with email addresses. The process usually takes only 1-2 months and can increase the size of your existing database by up to a quarter.
In summary, in order to build up your list of email addresses, start by including a request for said address in your current direct mail pieces, telemarketing and on your web page, or for faster results, utilize an email appending service.
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