Concerned about the idea of Nike innovation – to create tremendous wealth
This is Nike’s most direct investment in the production of individual cases. AMT apparel industry, said senior consultant GE Star, Nike, the world to pursue asset light strategy, which focuses on the design development and brand management, ignoring the low-end value chain of production processes, the achievements of the strategy both Nike and Adidas “There’s largest clothing manufacturers factories.” GE Star that Nike had set up the factory in Taicang mind, is that the design proofing, as well as provide OEM factory template Mainland, “the historical mission of the plant is now clearly the end.” nike air max ZHU Qian confirmed to the author that, as the company traditionally does not engage in manufacturing, so Nike and Winterthur Group Winterthur factories to other footwear manufacturing business has placed more than a year of repeated discussion. Taicang factory original air line will be transferred to Winterthur Group, Winterthur replaced by hired workers. This time the action is not the Nike family for its own factories.
Accustomed to the “asset light strategy,” the days of Nike, determined to get rid of the burden of its production processes. Recently, Nike will close its factory in Taicang, Jiangsu Province, which is owned by Nike, the only in China, a wholly owned shoe factory. Nike China spokesman Zhu Qian of the past, “China Business” I confirmed the news, saying the plant will be transferred to the footwear Discount nike air max manufacturing business in Taiwan Winterthur. Winterthur Group is the world’s second largest Nike OEM partners. Transfer of production at the same time, Nike also quietly a series of distribution channels for its operation.
Nike factory in Taicang Taicang plant closure put in front of a “notice of termination of labor contracts,” shows that all the labor contract termination date for the March 31, 2009. Taicang, a Nike factory manager told the author, March 19, the company held a staff meeting to announce the decision and said the board decided in August 2009 before the Nike (Suzhou) Sports Goods Co., Ltd. liquidation to close the air max 90 factory production line of footwear for sale to Taiwan, the company Winterthur Group, the air cushion product line. The source said that Nike was established in 1996, Nike (Suzhou) Sports Goods Co., Ltd. The nature of a wholly owned subsidiary of Nike, Taicang factory is established in that time, the total investment amount of tens of millions of dollars. But Nike has assumed cost of land and factories, and other inputs by the Winterthur Group.
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