Swedish outdoor brand ispo debut landed in China to climb mouse
Recently, the functionality from the Swedish outdoor brand Kl?ttermusen enrolled agent negotiation zone ispo china 2011, opened its first outdoor market in China. Kl?ttermusen in the country known as the mountain rat, was established in 1984, its founder Peter Askulv also its chief designer, Nike Air Max 24-7 product designer, another is his climbing partner. The brand has created, they have maintained the brand was first established when the work of the state.
Kl?ttermusen Nike Air Max 90 brand creation, from the original one Peter hiking experience. At that time he was on a steep snow slope against an unexpected blizzard, the blizzard in the growing under aggression, Peter began to complain of his stick mouth Jackets cuffs does not work and filled with snow; zipper rope ring for too long, in high winds whipped the face; wearing helmets Jackets into a neck brace was also into the wind channel, cold Zhiguan the door. That is, at the time, Peter the brain there is a stimulating idea, and soon Kl?ttermusen brand was born. Now, the two designers and in the process of climbing inspired, depicting the details of products and more discussion in the tent, and then two people will fly all over the world to complete the fabric of the purchase, production arrangements. Almost all of the company’s business management from the Peter’s wife dishes with a few assistants. This mode of operation quite a bit, as many domestic outdoor shop.
Kl?ttermusen mainly for customers with high quality requirements of outdoor clothing,Nike Air Max 90 and supplies. Company annual sales of 38 million Swedish kronor, and 19 countries in the retail business. Headquartered in Sweden Are Kl?ttermusen City, the product mainly for Sweden, Germany, Norway, Japan and Korea. Particular attention to our environmental, 1% of sales revenue each year for environmental projects. In the past 4 years, won 13 international design awards. Kl?ttermusen the product is durable, both in the production process and selected materials to minimize the use of harmful chemicals, use of recycled materials and natural growth and biodegradable materials. Kl?ttermusen trying to meet the requirements of corporate social responsibility, but also to provide the required digital product features.
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