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London 2012 Olympic Games logo designed by the Wolff Olins, Wolff Olins, founded in 1965, a well-known brand consulting company, part of Omnicom (Omnicom Group) – the world’s largest advertising groups), they are responsible for the more famous cases include our well-known The Product RED, that is, from U2’s Bono and Bobby Shriver of DATA to create a charitable brand (red), such as the nike air max 2009 iPod nano Red, Red RAZR, Giorgio Armani Red sunglasses and so on. The logo design is selected Wolff Olins, and there is no competition or pitch at a cost of 40 million pounds.
This flag is brought out by the London 2012 Olympics philosophy is, “London 2012 will be everyone’s Games, everyone’s 2012, so that the Olympic spirit inspired everyone.” Video on the official website further elaborated on this idea, “Let the Olympic spirit into each person, into everyone’s daily life, it is not just on the stage, the average person is not just enthusiastic audience, no longer just around the sport. “LOCOG main at the launch ceremony, said the logo shows the location of this event organized and themes, and shows our commitment, that is to use the Olympic spirit for every man, and influence the younger generation around the world. The day British Prime Minister Tony Blair said he hoped that people from this new identity to get inspiration, and then give their lives to bring positive change.
The logo will be the London Olympic and Paralympic Games in 2012 shared this the first time in Olympic history. LOCOG hope that this logo will create 20 billion pounds in the amount of marketing.
LOCOG 4, 2012 released the identity of the London Olympic and Paralympic nike air max 24-7 Games. The logo design is based on 2012 figures, according to the structure composed of irregular shapes up and down, five rings and London put the figure of English words. In this session before the Olympics, marking the passage of time has rendered as pink, blue, green and orange 4 colors.
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